General Purpose
As an Assistant SEO Manager, you are responsible for executing and implementing effective SEO initiatives to drive organic traffic growth. This role requires a passion for SEO and a proven track record in operational execution of SEO, delivering tangible results through successful collaboration and implementation. As part of a core SEO team, you will contribute to impacting and supporting best-in-class SEO strategies. You will work with internal and external partners to grow organic traffic and present the impact of your projects to wider stakeholders.
Key Responsibilities
SEO
- Work with internal teams and external partners to develop and action on digital strategies that drive organic traffic growth.
- Secure high-quality backlinks through effective outreach and collaboration with partners.
- Manage stakeholders and seek buy-in for the off-site strategy.
- Facilitate, implement, and manage diverse, high-volume link acquisition campaigns with marketing teams.
- Proactively research, prospect, and qualify new opportunities for link acquisition.
- Systematically analyze the off-site strategies of key competitors, documenting successful link acquisition methods, content assets, and authority gaps to inform and refine operational tactics.
- Create framework documentation and resources to guide and inform stakeholders in best practices.
Performance & Optimization
- Proactively identify bottlenecks and areas for efficiency improvement within the link acquisition framework. Propose and test new tools, processes, or automation to increase yield.
- Conduct outreach asset optimization testing and learning to increase placement rates and adoption efficiency.
Analysis & Reporting
- Routinely collate, prepare, and present detailed reports on off-site performance metrics.
- Ensure the integrity and accuracy of data pulled from SEO tools and internal tracking platforms, maintaining a reliable source of truth.
- Using search data to create insights that guide decision-making.
Cross-Functional Collaboration
- Act as the primary operational point of contact between the Global SEO team and other teams to strategically align schedules with link acquisition efforts and maximize asset visibility.
- Drive organic growth by executing off-site SEO strategies in alignment with PR teams.
- Collaborate with and advise relevant teams on opportunities based on data and research, identifying high-quality and high-value links in the industry.
- Actively participate in knowledge-sharing sessions with teams and cross-functional peers, educating them on best practices in off-site SEO and domain authority growth.
Key Relationships
- Regional/Local Marketing Teams
- Analytics
- Business Units
- PR & Communications
- Product Teams
- IT & Development Teams
- Digital Visual Merchandising
Education and Experience
- Bachelor's degree in Business, Marketing, or a related field.
- 2+ years of experience in SEO or digital marketing, ideally within a global brand or digital agency.
- Experience in digital marketing and eCommerce.
adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an equal opportunity employer.