Requirements: English
Company: Werfen
Region: Barcelona , Catalonia
Job Summary
The Product Manager defines and implements strategies addressed to market requirements for the product menu. Performs product management and prepares a marketing support program for a dedicated product line. Provides marketing assistance to field personnel and customers. Leverages scientific expertise to ensure the achievement of the objectives set for the Business Line and collaborate with cross-functional teams to shape tactics, navigate regulatory landscapes, and drive product success.
Key Accountabilities
- Prepare the launch of new products: market research, positioning, competition, publications, and value proposition.
- Stay updated on the market needs and the competitors analysis.
- Provide the commercial network with the necessary arguments to counter objections from competitors and customers based on the value-selling method adequately.
- Prepare the necessary marketing material: brochures, catalogs, and presentations, digital campaigns, etc.
- Prepare product information necessary for each case, such as product registrations, technical data sheets, safety files, inserts, and anything else mandatory.
- Prepare and participate in Workshops, Congresses, Scientific Sessions, and other events.
- Encourage the evaluation of products to generate scientific articles.
- Participate in the preparation of the tenders, writing the technical part. In collaboration with the Sales Application Specialist and tenders department.
- Keep all the data in the computer system (SAP) up to date to guarantee the reliability of the zGP,
- Keep Teams database updated, as well as the Company''s website.
- Acts as key marketing technical liaison on all given product lines, providing product and regulatory information to sales, service and customers.
- Contact with Suppliers regarding product issues, incidences and updates.
- Work with Logistics to manage all types of product incidents: back orders, stock dimension, purchase equipment forecast, among others.
- Maintains regular communications with technical services on problems with instruments, software and reagents within the product line.
- Maintain a fluid relationship with the different KOLs and support the commercial network in the visits that require it.
- Provides presentations to customers.
- Train the different members of the commercial network (Area Managers, Key Account Managers, and Sales Application Specialists).
- Manages and drives internal projects with minimal supervision.
- Ensures compliance with Werfen Code of Ethics.
Networking/Key relationships
- Commercial team: AMs, KAMs and SAS
- Technical Service HelpLine
- Logistics
- Contracting and Customer Service
- Quality Assurance and Regulatory Affairs
- Legal and Compliance
- Strategic Business Unit
- Other Werfen affiliates
- Other Business Units in Spain and Portugal
Minimum Knowledge Experience required for the position
Education
oBachelor s or Masters Degree in Life Sciences or Medicine is desirable
oHematology discipline knowledge is highly valuable
oAdditional degree in business administration, marketing, or equivalent preferred
Experience
oMinimum three years experience either in the IVD industry in a similar position or a Medical or Technical role at a Hospital IVD Laboratory is highly desirable, preferable in the Hemotalogy Laboratory.
Additional Skills/Knowledge
oLanguages:
English fluent
Spanish fluent
Portuguese, valuable
oKnowledge in digital marketing valuable
Skills Capabilities:
Business Acumen
Effective team-player
Ability to work independently managing assigned projects
Presentation skills
Customer Focus
Excellent oral and written communication skills
Creativity
Organizational Agility
Ability to build strong business relationships
Planning
Drive for Results
Travel requirements:
Up to 30% of time
Territory
oSpain and Portugal
oOthers, occasionally due to business activity