Requirements: English
Company: Experteer Italy
Our client is an important Italian company operating in the Wine sector, known for the quality of its products all over the world, which has entrusted us to search for thePR Director Rif R25 365Location: Central ItalyThe RoleThe Public Relations Director is responsibile for developing and executing the companys global PR strategy, with a strong focus on brand storytelling, wine education and stakeholder engagement. This role ensures consistent messaging across all PR platforms, strengthens the brands reputation in key markets, and enhances visibility within the wine trade, press and consumers.Key responsibilitiesDefine and implement a comprehensive PR strategy aligned with the brands identity, heritage and business goalsManage corporate, product and institutional PR communication (press, events)Serve as the main point of contact for media press relations, wine critics and influencers at both national and international levelsOversee the creation of press releases, speeches, newsletters and content for corporate and promotional useAnalyse press coverage and propose improvementsCoordinate PR campaigns and media PR events, including press tours, tastings and wine fairsDevelop strong narratives for PR activities around the winerys terroir, sustainability practices and oenological excellenceCollaborate with marketing, digital, sales and production team to ensure integrated messagingSupervise the PR team and external agenciesManage the PR budget and measure the effectiveness of activities through KPIsEnsure press coverage is generated in the most effective mannerSupport the company spokesperson (especially the president of the board)Requirements:Education:Degree in Communications, Public Relations, Journalism, Marketing or related fieldsA Masters Degree or Certification in Wine & Spirits (e.g. WSET, sommelier diploma) are a strong assetExperience:Minimum 10-15 years of experience in corporate communication or PR roles, preferably in the wine, food and beverage or luxury lifestyle industriesProven track record in managing media relations, brand PR and storytelling projectsExperience working in international markets and understanding cultural nuances in communicationSkills:Excellent verbal and written communication skills (English and Italian; additional languages are plus)Confidence in public speaking and representing the brand externallyAbility to manage teams, budgets and multiple projects simultaneouslyStrong knowledge of wine culture, terminology, production processes and current market trends is a strong asset, its absence does not preclude considerationPersonal attributes:Strategic thinker with a creative mindsetPassionate about wine and storytellingHigh attention to detail and brand consistencyStrong interpersonal and networking skillsAdaptability and resilience in dynamic environmentsCommitment to excellence and authenticity#J-18808-Ljbffr