Purpose & Overall Relevance for the Organization:
As part of Digital Partnerships team, the Gift Card pillars looks to grow DTC Ecom/Retail as well as commercial partnerships with Third party retailers, driving traffic and sales through adidas’ DTC digital & retail channels. In this role, the Sr Manager Gift Cards will lead a team of digital experts, playing a crucial part in driving sustainable growth for the European market.
Key Responsibilities:
- Lead a team of experts in eCommerce, Partnerships and Account Management, fostering a collaborative and high-performance work environment.
- Provide guidance and direction to the team, ensuring alignment with overall business objectives.
- Oversee and optimize a diverse portfolio of partners segmented by business sectors, including open and closed loop. Building strong relationships to enhance collaboration and drive mutual success.
- Responsible for Performance Management. Taking ownership of commercial KPIs, such as Liability, Redemption, Traffic, Upsell, and Breakage.
- Lead the creation of contractual partnership agreements and oversee the negotiation process.
- Implement and drive channel strategy across the Gift Card pillar, creating and improving initiatives to meet our commercial objectives, ensuring weekly management of business performance.
- Develop and maintain accurate business forecasts by evaluating partner and country-level performance data.
- Utilize data analysis to gain insights, identity trends, and define improvements and optimizations to enhance performance.
- Collaborate with Account managers to identify growth opportunities and develop tailored plans to maximize the impact of our partnerships, driving sustainable growth.
- Manage a Marketing budget to plan campaigns and visibility, driving traffic and sales during key calendar moments.
- Ensure optimal return on investment by strategically allocating resources and monitoring campaign performance.
- Collaborate with cross-functional teams, including DPC Platform Operations, DPC and eCom Analytics, Campaign Operations, DVM, Product Owners, eCom Growth, Brand Activation and Membership.
Key Relationships:
- Strategic partners.
- Gift Card team
- DPC Platform Operations
- DPC & eCom Analytics
- Global PO
- Global Digital Ops
- Finance
- GBS
Knowledge, Skills and Abilities:
- Proven experience in leading teams, coaching, and mentoring a group of experts in eCommerce and account management.
- Experienced in data analysis tools and monitoring digital business performance.
- Demonstrated ability to think strategically, set up objectives and define plans to achieve commercial goals.
- Excellent communication and interpersonal skills to collaborate with internal and external stakeholders.
- Experience in managing marketing budgets, allocating resources and tracking ROI.
Requisite Education and Experience / Minimum Qualifications:
- Bachelor’s degree in Business, Marketing or a related field. Master’s degree is a plus.
- Proficient in written & spoken English.
- Minimum of 5-7 years experience in eCommerce, Gift Cards, Account Management or related job, preferably in fashion or sporting goods industries.
- Understanding of any additional written & spoken European language is a plus.
- Advanced working knowledge of MS Office Suite.
adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an equal opportunity employer.