WildCard is scaling casual, ad-monetized, retentive mobile games with performance-focused, creative-driven UA. We have a unique approach and structure that makes us hyper-effective. Were looking for an Architect, not just a media buyer or analyst. Someone who knows how to build processes, pace budgets, work hand in hand with data teams, scale spend, and grow revenue 100% YoY. As UA Lead, youll own paid media strategy across games, shaping launch and scale cycles alongside Creative and Product leadership. This role demands a deep understanding of mobile gaming dynamics, performance marketing rigor, and data-driven decision making. Key Responsibilities 80% User Acquisition, 20% Data Leadership. * Own campaign management and optimization, with a focus on in-app ad networks (AppLovin, Unity, Mintegral, etc.) and incentivized channels * Propose, allocate, and pace multi-title UA budgets * Collaborate cross-functionally to move fast on launches, scale bets, and creative iterations * Build and mentor a growing UA team over time * Define the vision for UA data visualization, cohort tracking, and creative testing insights * Partner with our central data team on advanced projects like LTV modeling and incrementality analysis * Lead core ad monetization tasks: blocking competitors, network onboarding, AB test identification and execution * Leave behind operational excellence: processes, dashboards, playbooks, and a trained team Qualifications * 4+ years in performance marketing for mobile apps, ideally with ad-monetized games experience * Deep familiarity with in-app ad networks and SKAN ecosystem nuances * Hands-on experience setting up and scaling apps via MMPs (AppsFlyer, Adjust, Kochava) * Strong analytical chopsyou live in cohorts, payback curves, and ROAS models * Clear communicator who can work with some PST hours overlap Why WildCard? You wont just be managing campaigns. Youll be helping architect the growth engine of a profitable, scaling games studio. More ownership. More impact. Less red tape.