Requirements: English
Company: Elba Italy SpA
Region: Borso del Grappa , Veneto
Our Values Our Company believes in and encourages the"entrepreneurial" ability of each employee, the ability to work ina team, the only way to achieve the results required by the Groupand identification with the customer to better understand theirneeds and requirements. Mission & Vision We are an agile anddynamic team that invests in talent, innovation and sustainability,where everyone is proud to enhance our identity within a successfulGroup. We are a global point of reference for the Home Kitchenmarket for the results achieved and the recognition by customers ofthe highest expression of Italian style. Thanks to our innovativetechnologies and closeness to consumers, we create surprisingsolutions that offer unique and exciting experiences in thekitchen. About The Role Were searching for an experiencedmarketing specialist to join our expanding team. The idealcandidate has an ability to translate data and research intoactionable marketing plans that inform branding and campaigndevelopment. The specialist should be adept at workingindependently on heavy research, then consulting with consumers andcollaborating with cross-functional team members to ensure thatpowerfully informative insights are gathered. PURPOSE OF THEPOSITION The role of GTM is to contribute to the development of the2-3 years Innovation strategy, creating and delivering innovationideas and concepts in line with the 5 years strategy and developingthe Value proposition of them. Strategic Responsibilities: Contribute to definition of the annual marketing/communication planfor ELBA and DE LONGHI brands. Operational Responsibilities: Ensure the implementation of the marketing/communication planestablished at the beginning of the year and all the other day today Go to market activities ACTIVITIES AND AREAS OF RESPONSIBILITY Define the brand Elba positioning, personas, story telling,image, guidelines Work with the Product Team to deliver strongselling stories that persuade markets/partners to list and supportthe key launches, prepares the marketing book and training bookworking with PMs Agree with Sales team and Trade Marketing Mgrthe required go to market package to be budgeted and the deliverytiming of it, responsible of the on time/at quality delivery of thepackage Create all communication product materials realization(catalogue, brochure, stickers, display, shop-in-shop) andbrand/company presentations JOB DESCRIPTION Define the productshooting plan (working with internal photograph) and ambientshooting (with external agencies) Create digital content for theonline campaign and story telling plan Coordinate the agenciesand Labs to deliver product tests and the reporting materials tosupport NPI Analyze competitors to ensure that the go to marketpack is aligned with market standards Define all the websitesstyle, content, and keep them updated with marketing content andrange novelties (company official websites and customers one) Work with IT department to develop the most effective digital assetmanagement system Organize corporate events and fairs (local andinternationals), customers events Develop a PR strategy for thecompany and execute it with an external agency Keep updated andin perfect conditions the showroom in the headquarter Manage thecontents needed for the branded APP with relevant partners Directlink between IOT department, product managers and R&D to helpAPP development REQUIREMENTS AND COMPETENCES Education: Marketing,Economics & Business Languages: Italian & English Preferredqualifications & soft skills: Public Speaking; Pr Together, weare improving lives, every day. Working at Haier Europe Elba isnot just a career; it is a chance to directly make the world ahealthier, more hygienic and safer place. With impactfulinnovations coupled with sustainable solutions. Haier Europe ispart of Haier Smart Home, the number one group globally in homeappliances and among the Fortune Global 500 Companies. Listed onthe Shanghai Stock Exchange (SHA: 600690) since 1993, Haier SmartHome is present in all 5 continents with 25 industrial parks, 10research and development centers and approximately 100,000employees. With an operating revenue worth 26,5 billion Euros in2020, the companys global sales network covers more than 160countries. Haiers vision is to become the global leader in IoT forsmart home appliances. Haier Smart Home is the first Chinesecompany to enter the D-Share Market of the China EuropeInternational Exchange (CEINEX D-Share Market) in Frankfurt inOctober 2018, with the aim to promote the brand and support itsbusiness growth internationally and in Europe, where the companycounts on successful brands such as Candy, Hoover, Haier,DeLonghi, Rosires, GE Appliances, Fisher&Paykel In Borso DelGrappa, Italy, we are designing and producing a wide range ofcooking and built-in appliances, including cookers, hobs ovens andhoods, under the