Requirements: English
Company: Experteer Italy
Region: Rome , Lazio
At the St. Regis Rome, we are looking for a Director of Groups.Reporting to the Director of Sales, the Director of Groups & MICE is responsible for managing and driving the hotel''s business related to group bookings, meetings, incentives, conferences, and events. This role requires a strategic and client-focused approach to create bespoke experiences for high-profile clients and corporate groups. The Director will lead the development and execution of all MICE business strategies, working closely with the sales, marketing, and operations teams to ensure seamless delivery of exceptional service and memorable events, all while driving revenue growth and positioning the hotel as a leading destination for luxury groups and events.CORE WORK ACTIVITIESMICE Sales Strategy and Business Development:Develop and implement comprehensive sales strategies to attract MICE business (corporate groups, conferences, events, and incentive programs) to the hotel.Nurture existing relationships with key decision-makers in the MICE sector, including meeting planners, travel agents, and event organizers.Attend industry events, trade shows, and networking functions to represent the hotel and attract new MICE business. This role requires frequent travel, especially to key industry events and to key partners'' locations.Build and maintain strong relationships with key corporate clients, agencies, and event planners to drive repeat business and referrals.Understand clients'' specific event needs and customize solutions that align with the hotels luxury offerings.Provide exceptional customer service, ensuring all group and MICE clients have a seamless and memorable experience from booking to execution.Oversee the planning and coordination of all MICE groups and events, ensuring they meet the hotels high standards of service, quality, and luxury.Act as the main point of contact for all MICE clients, overseeing the execution of their events and ensuring all aspects run smoothly.Support Marriotts Customer Service Standards and the hotels Brand Standards.Manage operational aspects of booked business, including proposals, contracts, and customer correspondence.Participate in daily service standards of the St. Regis brand.Collaborate with off-property sales channels to ensure aligned efforts and avoid duplication.Revenue and Budget Management:Set revenue targets and develop pricing strategies for MICE events and group bookings.Monitor budgets for profitability while maintaining luxury standards.Analyze booking trends, forecast demand, and develop strategies to increase off-peak business.Track and analyze performance metrics of MICE accounts.Prepare reports for senior management, highlighting successes and areas for improvement.Maintain accurate CRM records.Ensure the team maximizes revenue opportunities through up-selling and accurate forecasting.Team Leadership and Development:Lead and mentor a team of MICE sales professionals and event coordinators.Provide training to enhance product knowledge, sales, and customer service skills.Foster collaboration with internal departments for smooth event execution.Develop relationships with internal and external stakeholders.Partner with HR to attract, develop, and retain talent.Provide leadership oversight to sales associates, focusing on building long-term client relationships.This role is essential in positioning the hotel as a top-tier destination for meetings, conferences, and events by ensuring the successful development and delivery of high-end group bookings. The Director of Groups & MICE plays a key role in achieving the hotels financial goals while delivering an unforgettable experience for clients.#J-18808-Ljbffr