Requirements: English
Company: WhatJobs
Region: Lausanne , Vaud
Our client Philip Morris International in Lausanne is looking for a Brand Engagement for IQOS, their leading SFP brand., The overall purpose of this position is to help further strengthen our global Brand Engagement & Event Marketing platform with meaningful, purposeful experiences and events lead by the global team and offered as unique occasions to legal age users in SFP markets to participate in.Manager Brand EngagementOur client Philip Morris International in Lausanne is looking for a Brand Engagement for IQOS, their leading SFP brand.
The overall purpose of this position is to help further strengthen our global Brand Engagement & Event Marketing platform with meaningful, purposeful experiences and events lead by the global team and offered as unique occasions to legal age users in SFP markets to participate in. You will:
Participate in evolving brand engagement strategy, creative concept and engagement thematic and mechanics in close partnership with leading engagement agencies and internal stakeholders.
Collaborate with Markets to address key market/business needs in the context of growing importance of brand engagement and seek synergies with global centrally executed events
Source best practices from the markets making them visible and available for the benefit of all
Be involved in production of 2 Global Events in 2025, from concept to creative expression and including consumer experiences.
Develop communication assets to facilitate market deployment.
Manage external and internal partners to design, develop and release global engagement tool-boxes and implementation guidelines
We''re looking for:
A Master of Experiential Brand Marketing with several years of experience in organizing consumer events, conferences, concerts, trade-shows.
With ability to build strong concepts and experiences to inspire and engage consumers pre and during events.
A strong conceptual thinker with ability to transform concepts into meaningful and actionable activations.
A holistic thinker able to connect the dots, highly collaborative and with ability to navigate complex work environment
You''ll need to:
Think strategically, yet practically
Demonstrate curiosity and bring new ideas to the team and organization.
Thrive in complex, matrix environments. Have a high tolerance for ambiguity.
Be well organized and with a good grip on project management.
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