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PURPOSE & OVERALL RELEVANCE FOR THE ORGANIZATIONDrive and ensure business success for dedicated product division. Support the Senior GTM Manager with the execution of a robust category GTM plan, within the strategic framework set by the Global & European BU’s & following the EU PRIORITIES & Zone Central Europe execution plan.KEY RESPONSIBILITIES GTM:
- Delivers a complete GTM proposition & local category marketing plan (GTM plan) in line with strategic objectives for dedicated product division
- GTM plan contains product, distribution, communication & activation tools, sports marketing, omnichannel & Key City perspective
- Product Division expert within the Category
Collaboration & Process:
- Key contact person for Sales as well as cross functional marketing teams
- Support on category plans and drive handover to Sales during Sales & Marketing meetings (SMM)
- Ensures an efficient execution of the given sample order process & on target/budget
- Engage with a x-functional group of category experts from different marketing & sales teams (“category/master-groups”) to review and steer the Zone GTM plan and process for the Product Division
Commercial & Analytics:
- Demonstrate a “full marketplace” attitude (ALL countries & channels: DTC, WHS, X-border accounts) and stays in close exchange with the relevant AKA teams
- Supports the successful sell-in process (from Category input, over pre-lines to sell-in meetings of identified strategic accounts)
- Develops relevant distribution and segmentation strategies to successfully manage key franchises in the Zone (MRA tiering, Allocation)
- Uses available market data to build dedicated product division plans (e.g. NPD data)
KEY RELATIONSHIPS
- Brand activation & Sports Marketing teams
- Sales, AKA & DTC
- European BU
- Cluster MOPS
- Business & Sales Development
- Key City Teams
- Finance teams
KPIs
- Net Sales
- Net Margin
- Go In Margin
- Sell out
- Market share development
- Share of search
KNOWLEDGE, SKILLS AND ABILITIES
- Consumer focus with product and range knowledge
- Understanding of a balanced relationship between brand and commercial aspects to develop distribution-channel-specific GTM solutions
- Good organizational talent
- Strong and convincing presentation skills
- Passion for sport & fashion
REQUISITE EDUCATION AND EXPERIENCE/MINIMUM QUALIFICATIONS
- University degree in business administration, ideally with marketing and sales focus or equivalent professional experience
- 4+ years’ experience in merchandising, cross-functional marketing and/or sales
- Fluency in English (written and spoken)
- IT skills: Outlook and Word: basic; Excel and PowerPoint: advanced
- Competencies also for hybrid teams (remote teams)
- People Connector – inclusive mindset and team player living DEI standards
adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an equal opportunity employer.