Marketing Specialist Poland & Balkans

Olewin , Lesser Poland Voivodeship, Poland

Type: n/a

Category: Marketing & Communications

Requirements: English
Company: IMI Hydronic Engineering
Region: Olewin , Lesser Poland Voivodeship

About IMI plc
We are a global specialist engineering company that creates breakthrough solutions. We are curious and like to solve problems, partnering with our customers to solve the demands of today and prepare for the challenges of tomorrow. We embrace innovation and care about outcomes that are good for business, everyday life and making a better world creating lasting impact for everyone.

We design, build and service highly engineered products in fluid and motion control applications. We focus on five market sectors: Industrial Automation, Process Automation, Climate Control, Life Science and Fluid Control, and Transport.

Our partnership approach breaks through problems and reduces complexity. We dont invent in isolation we collaborate with our customers. We listen closely and we think differently, creating space for diverse minds to innovate. We are working together to make businesses safer, more sustainable and more productive.

About Climate Control
As one of IMIs six business sectors, Climate Control is dedicated to working with its customers to deliver indoor climate solutions. Together, we focus on maximising energy efficiency and control for residential, commercial, and industrial buildings. Our products and system knowledge can be applied to heating, cooling, and domestic hot water applications.

We are more than our products. We are a team united by our passion for HVAC operations and energy savings. We harness our collective expertise to reimagine the sustainability of our cities and buildings through optimal climate control. And as our buildings become more intelligent, were committed to guiding our customers every step of the way, understanding their challenges, and collaborating closely to provide high-calibre, data-driven solutions tailored to their needs.

Role Overview
As a strong brand in the HVAC market, we aim to further expand our leading position. To support this growth, we are looking for a Marketing Specialist to assist our Poland & Balkans businesses.

Are you a passionate marketer with experience in digital and channel marketing? Do you have a collaborative mindset and a customer-oriented approach? Then you''ve come to the right place! Join our Western & Eastern Marketing team, where team spirit and innovation drive success.

Key Responsibilities

• Develop and execute local marketing plans tailored to Poland and the Balkans to drive business growth, utilizing all online and offline tactics (content adaptation, website management, newsletters, social media, paid advertising, PR, print, trade marketing, e-shop) in alignment with budget and timelines set by the Head of Sales.
• Digital Marketing:
• Manage and update the Polish & Balkans website with relevant content.
• Lead ad placements, including SEO/SEA keyword research and performance analysis.
• Implement localized marketing automation journeys in the Pardot platform.
• Oversee local social media channels, including content creation and community management.
• Prepare regular performance reports, track key KPIs, and manage the marketing budget.
• Organize customer events, trainings, webinars, and local exhibitions.
• Build strong relationships with top customers and define joint marketing plans.
• Channel Marketing:
• Drive wholesaler communication and trade media initiatives.
• Develop eCommerce marketing strategies with wholesaler eShops.
• Be proactive & supportive to local sales team, by increasing brand awareness, driving leads, and educating customers.
• Implement the new marketing automation platform (Pardot) locally.

Critical Competencies for Success

• Bachelors or Masters degree in Digital Marketing, Communications, or a related field.
• 3+ years of experience in marketing campaigns and communications, ideally in field marketing within an international company.
• Strong consultative marketing approach to engage effectively with sales teams and channel partners (wholesalers).
• Customer-focused, with trade marketing and eCommerce experience required.
• Highly organized, capable of managing multiple projects independently while being a strong team player.
• Excellent communication skills, both written and oral.
• Fluent in Polish (native) and good command of English (B2 minimum) (must-have).
• Ability to travel to our sales sites as needed (customer visits, events).
• Experience with Pardot and Salesforce is highly preferred.

Organisational Chart

• The Marketing Specialist role reports into the Global Marketing Activation Manager.
• The Marketing Specialist role has a dotted line to the Head of Sales Poland & Balkans.

What we offer

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