Requirements: English
Company: TN Italy
Region: Milan , Lombardy
Social network you want to login/join with:We are looking for a CRM Manager for our headquarters in Milan.In this role, you will lead our CRM department and develop our loyalty program, analyzing its impact on business performance, customer engagement, and metrics.You will define and implement all customer communication strategies, both for routine engagement and one-off activities, across the entire customer lifecycle.Who we areEverli is Europes leading online grocery marketplace and one of its fastest-growing scale-ups, recognized in the Financial Times ranking for four consecutive years.Our mission is to deliver customers peace of mind with a hassle-free grocery experience they love and trust.We foster a culture that is collaborative, transparent, data-driven, and mission-focused.Our diverse international team (20+ nationalities) is headquartered in Milan and Verona, Italy.What you will doManage and grow our CRM channels (email, push notifications, in-app messages) in terms of technology and value.Coordinate with other departments regarding customer communications and CRM software.Oversee campaign calendar management, list development, and template design.Analyze customer data to develop segmentation and targeting strategies, balancing customer-first and commercial priorities.Create tailored campaigns offering benefits and rewards to improve retention, order frequency, engagement, customer lifetime value, and satisfaction.Monitor, report, and provide insights to improve KPIs and customer engagement.Conduct A/B testing to optimize user experience, conversion rates, and KPIs like RFM, engagement, and lifetime value.What we offerFull-time permanent contract with a competitive salary.Welfare budget for services like education, transport, entertainment, wellness, and culture.Home workstation budget for ergonomic and professional equipment.Mental health support, including initial psychotherapy sessions covered by Everli.Discount on groceries through Everli.com.What you bringMaster''s degree in Economics, Marketing, or related field.Over 5 years of experience in CRM, loyalty, or retention marketing in B2C companies (start-up or scale-up experience is a plus).Experience setting up and managing CRM platforms, preferably Braze.Proficiency in Office 365.Fluent in English.Ability to handle multiple projects, prioritize, meet deadlines, and thrive in a fast-paced environment.Customer-first and commercially-minded approach.Strong analytical, logical, and innovative thinking skills with a passion for data-driven decisions.Everli is proud to be an equal opportunity employer and fosters an inclusive, diverse workplace. Regardless of your background or career stage, you are welcome in our team. Diversity is our strength!#J-18808-Ljbffr