Requirements: English
Company: Urban Gym Group
Region: Amsterdam , North Holland
Website Specialist Full-time | Amsterdam
At Urban Gym Group, we are looking for a Website Specialist who excels in website management, landing page optimization, SEO performance, and conversion rate optimization (CRO). Are you passionate about enhancing digital experiences and driving measurable results? Join our team and make a significant impact.
As our Website Specialist, youll be responsible for ensuring our platforms are performing at their best. Youll fine-tune every detail, run A/B tests, and implement data-driven changes to maximise user engagement and conversions. From UX enhancements to technical SEO and performance tracking, your work will make a real impact.
Key Responsibilities:
- Website Management: Oversee daily operations in Contentful CMS, ensuring optimal performance, responsiveness, and functionality across devices.
- Landing Page Optimization: Design, implement, and refine landing pages to boost engagement and conversions using data-driven insights.
- SEO Performance: Apply SEO best practices, enhance load times, and ensure accessibility compliance for better search rankings and user experience.
- CRO: Conduct A/B testing, user testing, and heatmap analysis to refine user journeys and increase conversions.
- Content Updates: Maintain and update website content in collaboration with marketing and design teams for a consistent brand voice.
- User Insights: Execute testing to gather feedback, continuously improving usability and design.
- Development Coordination: Work with IT and developers to troubleshoot, integrate features, and ensure seamless functionality.
- Analytics Reporting: Track performance with tools like Google Analytics and Hotjar, providing actionable insights.
- Innovation Growth: Explore and implement new technologies to enhance website functionality and support business goals.
You:
- Proven experience as a Website Specialist, with proficiency in Contentful CMS or similar platforms.
- Strong expertise in landing page design and optimization, focusing on performance and conversion goals.
- Knowledge of SEO strategies, website analytics tools (Google Analytics, Hotjar, etc.), and optimization techniques.
- Experience with conversion rate optimization, including A/B testing and user behavior analysis.
- Proficiency in HTML/CSS, basic JavaScript, and CMS management.
- Ability to work collaboratively with IT, design, and marketing teams.
- Excellent problem-solving, organizational, and multitasking skills.
We Offer:
- A competitive salary and 8% holiday pay based on your annual salary.
- 26 holidays based on full-time employment.
- Exchange of Public Holidays.
- Participate in our Work in Club Programme.
- Charity work one day per year.
- Unlimited access to all our first-class locations for you and a +1.
- At Urban Gym Group, well-being is key; therefore, you and your family members have unlimited access to the services of our well-being partner OpenUp.
- A beautiful and attractive head office just 10 minutes walk from Amsterdam Central Station.
- Remote work option for 10 working days a year.
- 750 amazing colleagues who challenge themselves and each other.