Requirements: English
Company: Pocket FM
Region: Clichy , le-de-France
Job Description
Company Overview:
We are a fast-growing audio-series platform offering compelling and immersive audio content. Our platform features audio-series which are more than 100 hrs. long, and we run large-scale ad campaigns on Facebook, TikTok YouTube to drive app installs. We are looking for a talented, promo/ content writer for performance marketing to join our team and play a key role in developing and optimizing long-form ad scripts that resonate with our target audience.
Position Overview:
As a promo/ content writer, you will be responsible for creating 30- 40 minutes long-form story scripts that can capture user attention, engage listeners and drive conversions. Your work would include crafting a captivating pilot script for our shows that we can run as an ad to get more users on our app for that show. You will work closely with our marketing and creative teams to continuously iterate and optimize ad scripts based on performance metrics, ensuring high user retention and click-through rates and a low CPI (Cost per Install).
Your role will require a strong understanding of French audiences, their interests, social media platforms, and performance marketing strategies.
Key Responsibilities:
Develop Engaging Long-Form Ads:
- Write 30-40 minutes story scripts for Facebook, TikTok and YouTube ads that resonate with the audience, captivate listeners, drive app installs, and promote our audio-series content.
- Identify varied themes to communicate a story and leverage them to create multiple high retention scripts for maximum user engagement.
- Identify the most interesting parts of the shows story, from a users point of view, and use them to create the best representative script of the show that generates a high user intent to listen to more of the story.
Have a Data-Driven Approach and Iterative Content Optimization:
- Analyze the efficiency of the script on the basis of the data from the performance marketing campaigns, and isolate the high and low performing elements.
- Participate in A/B testing to refine and identify the best-performing ad variations.
- Continuously refine and optimize content based on performance data, including metrics like CPI, retention, completion rates, and click-through rates.
Collaborate with Marketing and Creative Teams:
- Work closely with the marketing team to align content of the ads with campaign goals and performance targets.
- Discussing brain-storming ideas with key stakeholders and contributing towards creating a playbook of generating high-retention narratives.
Audience-Centric Writing:
- Tailor content to German audiences, using data-driven insights to adjust tone, style, and messaging for maximum impact.
- Stay up-to-date with trends on Facebook, TikTok and YouTube to create content that feels native to each platform while maintaining the brand voice.
Requirements:
- At least 4+ years of experience in either of-copywriting or content creation with a focus on performance marketing, social media ads, or long-form digital content
- Proven track record of writing high-conversion ad content, especially for social media platforms
- Experience in continuous iteration and optimizing content based on a strong understanding of performance data (CPI, completion rates, CTR, etc.)
- Native understanding of German audience behaviour and cultural trends
- Stay up-to-date with trends on Facebook, TikTok and YouTube to create content that feels native to each platform while maintaining the brand voice
Interview Process:
The interview process will comprise of 3 rounds as follows-
- CV shortlisting followed by a short exploratory call. Details on the assignment will be explained during this call.
- Two follow-up interviews based on the submitted assignment by the candidate.
What We Offer:
- Competitive salary
- Type of employment: 3-month contractual full-time (via LTD, Sole Trader or Self Employed) view to extend based on performance.
Job Title:
Promo/ Content Writer for performance marketing
Location:
Remote (for occasional work meetups, candidate residing in Paris is a plus)