Requirements: English
Company: Sansaone
Region: Veurne , Flanders
Role: Market Research Analyst
Location: 1000 Bruxelles, Belgium
Contract duration: 5 months
Languages: French/Dutch (Native) and English
Job description:
- We are seeking a highly motivated Market Research Analyst to support an important strategic research initiative targeting Polish SMEs.
- You will be responsible for recruiting and managing a research partner to conduct 15 in-depth interviews.
- Your work will directly inform product development, positioning, and market strategies related to credit risk and insurance products.
Task objectives:
Recruit a partner to conduct 15 exhaustive interviews with Polish SMEs to gather first-party data on:
- Credit risk and insurance product education (awareness, sentiment, opportunities).
- Customer Value Proposition (CVP) insights (positioning, targeting, channel strategy).
- Digital product feature design and customer journey optimization.
- Adoption and Pricing threshold validation.
Research Instruments
- A framework to organise captured insights
- Awareness and perceptions of credit/invoice/supplier insurance
- What is their Current credit/invoice/supplier risk management practices
- Understanding and appeal of solution
- Barriers to adoption
- Thresholds for risk acceptance
- Thresholds for spend
- Digital / Assistance Service levels expected
- Broker relationship and role
- Open-ended qualitative questions for deeper insights
Languages:
- Dutch or French - Native or Bilingual proficiency
- English - Full professional