Requirements: English
Company: Ariad
Region: Flemish Brabant , Flanders
Our client is a leader in full-service vehicle leasing and innovative mobility solutions, empowering individuals and organisations to embrace smarter, sustainable transport. With a customer-first mindset and a focus on digital transformation, our client is now looking for a CRM Campaign Specialist to elevate their campaign execution to the next level.
As a CRM Campaign Specialist, youll be responsible for translating strategy into action - from interpreting CRM briefings to launching email campaigns. Youll manage the entire cycle, from planning and segmentation to tracking, testing, and performance analysis. This is a hands-on role for a versatile communicator who thrives in digital environments and enjoys creating consistent, effective content across multiple touchpoints.
What you will be doing:
- Translate sales, loyalty, and campaign objectives into clear, strategic campaigns.
- Coordinate directly with stakeholders to ensure CRM campaigns are delivered on time and according to brief.
- Produce and launch all email communications, including writing copy, scheduling, and using templates or HTML.
- Support a variety of strategic programmes with manual and automated campaigns across the customer lifecycle, including acquisition, loyalty, retention, and re-engagement.
- Manage internal email communications and act as an adviser for communication-related queries across teams.
- Design and run A/B tests to improve outcomes, and provide clear reporting and actionable insights.
What you bring:
- Ambition to grow within a CRM career in the mobility services industry.
- Several years of relevant work experience and at least 1 year in CRM, email marketing and/or campaign coordination.
- Higher education or university degree in marketing, communication, or a related field.
- Proven experience with email marketing tools, ideally Eloqua and Salesforce.
- Knowledge of database segmentation and campaign analytics.
- Experience with Google Analytics, HTML/CSS, A/B testing, and SEO/SEM.
- Understanding of GDPR and email compliance legislation.
- Fluent written and spoken French, with good command of Dutch and English.
- Excellent copywriting skills and attention to tone and style.
- Customer- and service-oriented mindset, with the ability to work independently and meet deadlines.
- Efficient, analytical and tech-savvyyou value automation and proactive ways of working.
- Strong interpersonal skills and a collaborative, open communication style.
The offer:
- Full-time employment.
- Digital recruitment process and onboarding to the company.
- Work for a well-known mobility solutions provider at European level and have an impact in its market!
- Be part of a team that values efficiency, innovation, and respect in a digital-first work culture.
- An attractive salary with market-competitive benefits.
Why Ariad?
- You will never be a number: we match you with projects that suit your skills and ambitions.
- Personalised follow-up & honest feedback guided by our Digital Talent Managers.
- Access to leading A-brands in Europe such as Samsung, ING Bank, Carrefour, L''Oreal, Decathlon and many others!
If you are excited about the opportunity to grow your career and make a difference, we encourage you to apply for this amazing job. Don''t miss out on the chance to join a top-notch team and be a part of something special. Get started by sending your CV!