Skill needed: SEO, LLMs, CRO, ASO, AB Testing.
Employer: Taxfix
Every year millions of people are either filing their taxes in fear or giving up on their tax refund altogether. We're working on fixing that. Our intuitive app enables anyone, regardless of education or background, to file their taxes with newfound confidence.Spread across Germany, Spain and the UK, the team at Taxfix Group with its brands Taxfix and Steuerbot, is a compassionate group of solution-finders. We speak our minds openly, and with over 400 professionals, including tax experts, developers, and IT security experts, we're rich in ideas and voices. The group has facilitated more than 3.5 billion euros in tax refunds for its customers since its founding in 2016.The opportunity:We’re looking for a Content Engineer to join our Organic Acquisition team. This is not a traditional content role - you won’t be writing blog posts or landing pages. We have an excellent agency partner handling content production across DE, UK, and ES.Instead, you’ll be the person who builds the systems, automations, and workflows that make our content operations scale across three markets. You’ll design and run CRO and ASO experiments with proper rigor, automate structured content pipelines, and create cross-market templates that eliminate repetitive manual work.Your playground: a proven multi-market organic acquisition engine with real room to systematise, automate, and experiment - using AI-powered tools and no-code automation platforms to move at a pace that compounds.Your responsibilities and decisions:CRO, ASO & Personalisation ExperimentationDesign, execute, and analyse conversion rate optimisation experiments across web and app store listingsBuild and own a structured experimentation framework: hypothesis → prioritisation → execution → measurement → learningDesign and implement multi-armed bandit testing to continuously optimise content variants across segments and marketsDrive content personalisation for key user segments (e.g., tax classes, employment types, filing interests) to improve relevance and conversionWork with our ASO agency and tooling (Peec.ai) to improve experiment quality and velocity; own the experimentation process end-to-endDocument experiment results and build a searchable knowledge base of learnings that compounds over timeContent Automation & Structured DataBuild automated workflows using no-code/low-code tools (n8n, Make) and AI tools (Claude, Langdock, Antigravity)Automate structured content generation beyond FAQs - including HowTo, Article, TaxCalculator, Breadcrumb, and Q&A schema, as well as emerging formats optimised for AI answer engines (AEO) and LLM consumption.Define and maintain scalable content templates for diverse content types: comparison pages, how-to guides, tax topic explainers, calculators, and editorial formatsCreate translation automation pipelines that work across DE, EN, and ES contentDesign and roll out cross-market content templates that can be localized efficiently without manual duplicationContent Operations & ToolingIdentify manual, repetitive processes in our content workflow and systematically automate themWork daily with our content and SEO stack: Uniform (CMS), Ahrefs, Peec.ai (ASO), Google Search Console, and Google AnalyticsLeverage our AI tooling stack - Langdock, Antigravity, Claude (Code) - to accelerate content operations and experimentationBuild and maintain dashboards to track content performance and experiment resultsManage the interface between our content agency and internal systems to ensure seamless handoffsEnsure content quality and consistency across all three markets through automated checks and validationYour profile:2–4 years of experience in content operations, growth marketing, or a similar role at a digital product companyHands-on proficiency with automation platforms: n8n, Make, or similar - you can build workflows independently without engineering supportStrong working knowledge of AI tools and how to use them productively: Claude, AI agents, MCPs, custom skillsExperience designing and running structured experiments (A/B tests, multivariate tests, multi-armed bandits) with proper statistical rigorUnderstanding of ASO and/or CRO fundamentals - you know what moves the needle in app stores and on landing pagesUnderstanding of structured data formats (JSON-LD, schema.org markup) and how search engines and LLMs consume contentExperience with or strong interest in content personalisation across user segmentsFamiliarity with CMS platforms (ideally headless/composable like Uniform) and SEO tooling (Ahrefs, Search Console)High ownership mindset - you drive problems to resolution without waiting to be directedFull professional proficiency in English; German and/or Spanish are a bonus but not requiredNice-to-haves:Basic scripting skills (Python, JavaScript) - not required, but it opens doorsExperience with AEO tooling (Peec.ai or similar)Experience in a multi-market content setupBackground in fintech or tax-related productsWhy Taxfix? A chance to do meaningful, people-centric work with an international team of passionate professionals.Holistic well-being with free mental health coaching sessions and yoga.A monthly allowance to spend on an extensive range of services that you can use and roll over as flexibly as you like.Employee stock options for all employees - because everyone deserves to benefit from the success they help to create.30 annual vacation days and flexible working hours.A generous learning budget to support your personal and professional development and guidance from our internal L&D experts.Work from abroad for up to six weeks every year. Just align with your team, and then enjoy your trip.Plenty of opportunities to socialise as a team. In addition to internal meetups, our international team hosts regular get-togethers - virtually and in person when possible.Free tax declaration filing, of course, through the Taxfix app - and internal support for all personal tax-related questions.Have a four-legged friend in your life? We’re happy to have dogs join us in the office.Excited? So are we. Learn more about Team Taxfix on our blog and get a glimpse of our culture. At Taxfix, we believe that incredible things happen when you have a wealth of perspectives and experiences. We're proudly committed to equal employment and development opportunities no matter your gender, race, religion, age, sexual orientation, colour, disability, or place of origin. To help mitigate any potential unconscious biases, we ask that you refrain from including your picture, age, or marital status on your CV. Let your experiences speak for themselves.