Join adidas Europe and shape the future! For over 75 years, our European heritage has been a fusion of culture and innovation, driving global sports trends. Our offices, from Herzogenaurach to London, Berlin, Amsterdam, Warsaw, Athens, Milan, Manchester and Paris, are centers of creativity and collaboration. We aim to be Europe's best sports brand, seeking pioneers and visionaries to join our bold journey. At adidas, you're not just getting a job; you're invited to make a global impact, joining a team that values creativity, courage and innovation. Are you ready to be part of our journey?
Purpose of the role:
Drive the success of the Sport Category by executing a comprehensive category plan aligned with EU Business Unit (BU) and Global strategies. Serve as the key ambassador for the category, collaborating closely with the EU business unit, Cluster Go To Market Team, and Zone counterparts to ensure seamless alignment, impactful execution, and strong business results. This role will focus on one of the following key categories — Running, Training, or Football — to be defined based on the candidate's background, expertise, and business needs.
What you will do:
Champion the Business Unit’s vision internally and externally, serving as a key ambassador to promote alignment and engagement.
Bridge connections between the Go-To-Market (GTM) South Team, Cluster, and Zone Teams to ensure seamless communication and collaboration.
Contribute to strategic planning by providing insights and input to shape the business plan in alignment with EU BU strategies and guidance from the Line Manager.
Support EU BU decisions on local product ranging and forecasting by providing key data insights, including quantitative and qualitative analysis, mark-up recommendations, pricing adjustments, segmentation, and allocation support as needed.
Monitor category performance by maintaining regular analytics on sell-in and sell-through results (with support from Finance, Sales Coordination, and Business Development teams) to drive sustainable growth.
Support GTM presentations by collaborating with the Cluster GTM Team to prepare and deliver compelling presentations that align with strategic goals.
Track and analyze market trends to identify growth opportunities and ensure category relevance in the market.
Ensure operational excellence throughout the GTM process by managing all related activities and ensuring alignment with market needs.
Serve as the key connection point for sales teams, category champions, and brand colleagues across four zones (France, Italy, SEE, Iberia), ensuring alignment on category-specific topics and initiatives.
Advise on pricing strategies by providing insights on country price-grouping and submitting exception requests during the pricing process when necessary.
Support sell-in and sell-out initiatives by ensuring effective execution and alignment with category objectives.
Manage the sample order process for South Europe, ensuring alignment with Line Manager direction and MOPs (Merchandising Operations) guidance.
Ensure consistency in sell-in tools by tailoring and reviewing local materials to align with EU standards while minimizing customized solutions.
Skills you will need:
Proven experience (5 years minimum) in GTM execution, category management, or product marketing within the sports, fashion, or consumer goods industry.
Bachelor's or Master's Degree in Marketing, Economics or other Business-relevant area
Consumer-focused with deep product and range understanding across multiple categories
Cross functional marketing knowledge and market experience in sport and/or fashion/lifestyle categories.
Pro-active and end-to-end mindset
Ability to work in a fast paced environment with different international cultures
Excellent communication (both written and verbal) and facilitation skills (small and large groups) especially when interacting with different levels of business
Outstanding flexibility and discipline to work on a fast-paced calendar
English knowledge (written and oral) on a professional level (C2)
Ability to travel, domestic or international, as required
Life at adidas: