Requirements: English
Company: TransPerfect
Region: Barcelona , Catalonia
About the Role
TransPerfect is seeking a Vertical Marketing Manager to support and help shape the marketing strategy for our Media Entertainment business, which includes services like dubbing, subtitling, VFX, accessibility, AI-driven localization, metadata enrichment, and production workflow automation.
This role is ideal for someone with a mix of strategic thinking and hands-on execution experience. Youll be responsible for running marketing initiatives that build awareness, generate demand, and support sales growthwhile working closely with cross-functional teams across sales, product, and creative.
You wont be expected to do it all alone. This role is about balancing leadership and execution. You''ll have access to team members within the media group, as well as central performance, web, design, sales support, and events internal agencies.
Key Responsibilities
Marketing Strategy Leadership
- Help define and evolve go-to-market plans for media services, including messaging, positioning, target audiences, and market differentiation
- Collaborate with internal stakeholders to translate business goals into actionable marketing strategies
- Manage marketing calendars, budgets, timelines, and vendor relationships
Campaigns Content Execution
- Lead the planning and rollout of integrated campaigns across email, SEO/SEM, paid media (Meta, LinkedIn, TikTok, Google Ads), and social
- Delegate and, often, execute, the writing and optimization of marketing content including emails, landing pages, pitch decks, case studies, blog posts, and social copy
- Work with design teams or agencies to develop campaign assets and creative deliverables
Lead Generation Performance
- Collaborate with performance marketing and sales to support lead generation, nurturing, and pipeline growth
- Monitor campaign KPIs and conversion performance, and recommend optimization strategies
- Stay informed on industry trends and competitor activity to inform campaign planning
Cross-Functional Collaboration
- Work closely with sales, product, and client teams to align messaging and priorities
- Coordinate with the broader marketing team to ensure consistency and amplify key launches, wins, and announcements
- Support participation in key events, partnerships, or sponsorships relevant to the media industry
Brand Storytelling
- Ensure messaging reflects a cohesive brand voice and resonates with media professionals (e.g., studios, streamers, post houses)
- Contribute to customer storytelling efforts including testimonials, interviews, and use cases
Required Experience and Qualifications
- 5+ years of experience in marketing, ideally in media, entertainment, post-production, or localization
- Familiarity with media workflows (dubbing, VFX, subtitling, etc.) and industry terminology
- Experience running marketing campaigns across digital channels with measurable impact on leads or pipeline
- Strong writing, editing, and content development skills
- Comfort managing timelines, budgets, and external vendors or partners
- Experience working cross-functionally with sales, product, and creative teams
- Data-driven mindset with the ability to report on and optimize marketing performance
- Bonus: Design or front-end experience (e.g., Canva, Adobe Creative Suite, WordPress, Webflow)
We Offer
- Ownership of marketing for one of TransPerfects most dynamic and creative business units
- The opportunity to work across both professional services and technology solutions
- A collaborative team with support from performance marketers, designers, and sales partners
- The chance to shape how major media brands localize, scale, and deliver their content globally