Added: 2025-04-13 13:47.00
Updated: 2025-04-16 03:11.35

Brand Manager

Altavilla Vicentina , Veneto, Italy

Type: n/a

Category: Management

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Requirements: English
Company: Julius Meinl Italia S.p.A.
Region: Altavilla Vicentina , Veneto

As a key member of the Marketing team, the Brand Manager Support will work closely with the Marketing Manager to execute both Above-the-Line (ATL) and Below-the-Line (BTL) communication activities.The primary focus of the role will be to drive brand visibility through a range of initiatives, including outdoor and indoor branding, digital and trade media, internal events, and corporate social responsibility (CSR) activities. The Brand Manager Support will play a vital role in increasing brand awareness, enhancing brand relevance, and growing market share within the Italian HoReCa market.Key Responsibilities:- Brand Visibility Management: Oversee the installation and maintenance of signage and other brand visibility tools at client locations.- Permit Coordination: Secure necessary permits for signage installation at client premises by collaborating with external suppliers and technical studios.- Advertising Tax Monitoring: Track and calculate advertising taxes related to signage to ensure compliance.- Event Support: Assist in organizing external events such as trade fairs and customer events, and take full responsibility for organizing internal corporate events.- Marketing Collaborations: Coordinate marketing initiatives and partnerships with non-profit organizations, including charity initiatives.- Local Content Development: Adapt global content and develop localized materials for digital and social media platforms.- Advertising Content Creation: Create advertising content for trade media and other promotional tools, ensuring alignment with global brand guidelines.- Budget Management: Manage the marketing budget for the aforementioned projects, ensuring efficient allocation of resources.- Global Marketing Implementation: Ensure that global marketing strategies and customer activation campaigns are effectively implemented within the Italian market, in line with established guidelines and KPIs.Who you are: Bachelors degree in Economic, Marketing & Communication (or equivalent) + 2 years of previous experience in promoting consuming goods (pref. F&B) English fluent (C1/C2) Excellent communication skills Project Management expertise Ability to think creatively and innovatively Analytical attitude
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