Purpose of the Role:
Execute of the holistic Omni-channel plan for selected Accounts in accordance with global and EUROPE guidelines and the local strategic plan in order to:
- guarantee the visibility of company’s key concepts at the point of sales (online & offline)
- achieve business and marketing objectives for the different categories, thus increasing the sell-out
- reach out the adidas consumer aiming at exciting, engaging and converting intention to buy into sales.
What you'll do:
- Implement, in the Wholesale Channel, the Activation plans across online and offline channels, media platforms included.
- Support Account Marketing Plans for assigned accounts in collaboration with Sales Team and DPC & DSM
- Contribute to the GTM process key steps, including the implementation of appropriate channel activation sell-in tools at Sales Launch period
- Drive the perfect execution with omnichannel approach both in digital stores and physical POS (including the coordination of space planning, POS ordering, VM planning…)
- Implement the most effective and inspiring consumer journey leveraging on Global toolkit or creating local contents, across accounts’ channels or media platforms to hit brand desire and increase sell-out, measuring and reporting generated goals and ROI
- Execute and coordinating campaigns and messaging in partnership with Brand Comm, Media, Newsroom, Culture Marketing and SpoMa teams sticking to the Seasonal Campaigns calendar and Category strategy;
- Ensure that the communications are consistent with the tonality and quality of adidas brand and in line with brand guidelines
- Support briefing of agencies to execute the campaigns and special projects at POS and on .com
- Constantly check assigned budget, in line with line Manager’s guidelines and in full respect of internal NTP procedures
- Assist in gathering feedback to EUROPE Channel Activation on performance of concepts and on toolbox readiness
Skills you'll need:
- Experience in trade/brand marketing and/or sales (preferably in wholesale and in the sporting goods industry)
- Project management experience: to execute integrated projects in all phases from plan, internal sharing & approvals, implementation of high-quality outcomes, time & costs management, tracking, reporting and final evaluation (ROI);
- Advanced user of MS Office suite of products
- Good negotiation skills/ relationship building
- Good level of digital funnel and levers to influence parameters
- Strong commitment and accountability, problem solving & flexible attitude
Main Requirements:
- 2+ years of sales and/or marketing experience
- Fluent in English
- Italian Mother tongue
Life at adidas:
- Annual bonus
- Meal Voucher
- Gym and Sports opportunities
- Free access to self-learning platform
- Employee Assistance Program (personal counselling)
- Hybrid working model
The role will be based in our new office in Porta Nuova Milano!
adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an equal opportunity employer.