Marketing Lead for our ServiceNow Department

Budapest , Budapest, Hungary

Type: n/a

Category: Customer Service & Support

Requirements: English
Company: Sofigate
Region: Budapest , Budapest

Ready to turn bold marketing ideas into business growth? Join us to strengthen and expand Sofigates successful ServiceNow business in the Nordic and Central Europeregions.

About Sofigate CEE Zrt.

We are the largest team of senior ServiceNow technology experts in Hungary. As a subsidiary of Sofigate, we have strong ServiceNow technical and business background.

Sofigate is a Nordic Regional Elite Tier Strategic Partner of ServiceNow having delivered 1000+ successful ServiceNow projects for 200+ customers, and our exceptional experience was recognised by ServiceNow as granting us with the #1 EMEA Elite Tier partner award.

We''re proud to offer a unique working environment that''s built around the needs of our expert team.

Flexible working conditions: We understand that everyone''s lives are different, which is why we offer flexible working hours and the ability to work from anywhere. This allows you to manage your time and to get the best out of your work and your free time.

Competitive compensation: We beat the Hungarian market with our compensation package, which includes opportunities both for employees and contractors.

Independent work within a supportive senior team: We believe in a collaborative and supportive work environment. Our close-knit team is always ready to help each other out.

Nordic working environment: As part of a Nordic parent company, we embrace the Nordic working culture of fairness, equality, and trust. We believe in creating a positive work environment where everyone is valued and respected.

Who are we looking for?

An experienced, business development-focused marketing specialist to strengthen Sofigates ServiceNow business in the Nordic and Central Europe regions. The role combines strategic marketing planning, hands-on campaign execution, and reputation building with the aim of generating high-quality leads and enhancing Sofigates market position.

Youll work closely with our sales, technical teams to plan and deliver marketing activities that directly support business growth in these target market.

Key Responsibilities

• Plan and execute business development-driven marketing campaigns tailored to the Nordic region.
• Lead generation and brand awareness initiatives aligned with business priorities
• Create sales support materials: presentations, proposals, case studies
• Collaborate with subject matter experts to produce blogs, whitepapers, customer success stories
• Conduct market research on trends, competitors, and opportunities within SaaS and consulting
• Organize and support events, webinars, and campaigns including joint activities with ServiceNow
• Apply for and manage partner marketing funding and report on outcomes (leads, engagement, ROI)
• Maintain an active social media presence and share marketing content
• Keep CRM prospect and customer data up to date and support reporting needs
• Act as the primary marketing contact for the ServiceNow business unit
• Reporting and share monthly marketing updates with CSMs and on bi-weekly sales meetings.

To sum it up, youll benefit from the following skills:

• 5+ years of B2B marketing experience in the IT industry, especially within ServiceNow or SaaS environments.
• Proven experience in business development marketing and lead generation.
• Familiarity with Nordic market is a strong advantage.
• Close to native written and verbal communication skills in English.
• Knowledge of marketing automation tools, CRM systems, and social media.
• Solid project management, organizational, and analytical skills.
• Advantage: CMS, SEO/SEM knowledge, and consulting industry familiarity.

Why this is a great opportunity for you:

• Join Sofigate a 26-year success story and leading Business Technology company, proudly a ServiceNow Elite Partner with a strong customer network across Northern and Central Europe.
• Drive our market presence and growth with smart, business-focused marketing that delivers real results.
• Boost your marketing expertise on a Nordic market level, collaborating with top industry professionals.
• Enjoy the freedom to shape your role with t

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