Requirements: English
Company: TN Switzerland
Region: Stabio , Ticino
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Consumer & Shopper Insights Manager (EMEA), Stabio
Client: VF Corporation
Location:
Stabio, Switzerland
Job Category:
Other
Job Reference:
5438b60edd00
Job Views:
2
Posted:
17.04.2025
Expiry Date:
01.06.2025
Job Description:
VF Corporation is looking for an exceptional Consumer & Shopper Insights Manager - EMEA to join our CSI / Strategy EMEA team based in Stabio, Switzerland.
Lets talk about the role!
We expect that you will deliver results whilst fulfilling the following aspects of the Consumer & Shopper Insights Manager EMEA role (primary accountabilities):
- Manage the learning agenda of multiple brands in the VF portfolio in EMEA:
- Partner with the Brand teams to identify learning gaps and opportunities to inform and drive in-market commercialization success (i.e. consumer data / research informing go-to-market across brand marketing, product and retail experience).
- Execute the learning plan effectively to address business questions and inform decision-making timely.
- Work closely with external data and research partners to execute research flawlessly and foster value-adding working relationships.
- Develop clear, actionable and impactful communications of research results / findings and business implications.
- Manage the CSI budget to maximize resources and investments for the business.
Be responsible for developing and building CSI capabilities and best practices:- Identify and explore new tools, data sources and external partnerships that can help optimize and augment the existing CSI toolbox and roster of vendors.
- Help pilot and recommend new capabilities that can advance and increase impact of CSI in the business.
- Help build use cases and embed new capabilities within EMEA.
Contribute to building consumer, shopper and market knowledge across brands in the region:- Identify and activate opportunities to re-apply learning across brands.
- Collaborate with other data and insight teams within the region (i.e. Market Intelligence, Marketing Analytics, Data Analytics etc.) to cross-fertilize different data / insight sources to enrich learning and perspectives around specific brand / business questions.
- Leverage data and capabilities from external digital and e-com partners to address learning agenda.
Collaborate with Global CSI counterparts to advance the function and brand learning agendas:- Leverage global insights and contribute to activate them with the Brand teams in the region.
- Share relevant EMEA insights with global CSI / Brand teams to inform global brand strategies and workstreams (i.e. market & consumer insights, brand content and product performance drivers, category trends etc.).
- Help assess and recommend the adoption of global CSI tools / capabilities in the region.
Skills for Success
- Technical skills / market research and data analysis mastery
- Proficiency in consumer research methodologies (Quant and Qual) in the areas of category segmentation, brand building, marketing communication / media, product development and qualification, shopper insights, retail on- and off- line customer experience, consumer journey mapping etc..
- Proficiency in market / sales / panel data management, analysis and reporting e.g. Nielsen, Circana.
- Experience with working with self-serve research platforms / dashboards.
- Working knowledge of analytical tools e.g. Google Analytics, social listening platforms etc.
- Proficient Excel skills and understanding and experience of data manipulation, analysis and visualization e.g. SPSS.
- Ability to collect, analyse and present data and insights in a clear manner
- Strong verbal and written communication skills in English.
Behavioral and leadership competencies- Result driven (i.e. can be counted on, pushes self and others to achieve results).
- Planning (i.e. accurately scope projects / tasks, sets realistic objectives and goals, breaks down work into process steps, evaluate outcomes).
- Business acumen (i.e. is aware and understand how strategies and tactics work in the marketplace).
- Process management (i.e. figure out process to get things done effectively and efficiently).
- Creative problem solver (i.e. breaks down a problem to understand it, generate ideas and can come up with fresh yet actionable solutions to solve for a problem / business question).
- Peer relationship (i.e. foster collaboration, quickly find common ground and solve problems for the good of all).
- Growth mindset (i.e. learning agility and self-development, curiosity, continuously work towards improving h