Requirements: English
Company: Netwrix Corporation
Region: polska, polska, pl ,
Talent Acquisition and Onboarding Specialist Netwrix Corporation
Join the Winning Netwrix Team!
About Us:
Our commitment to simplicity and innovation sets us apart, making cybersecurity both accessible and effective for all organizations. Our more than 900 remote employees across 35 countries work to ensure a brighter digital future by safeguarding data, identities, and infrastructure reducing both the risk and the impact of a breach.
Netwrix empowers security professionals to face digital threats with confidence by enabling them to identify and protect sensitive data as well as to detect, respond to, and recover from attacks. More than 13,500 organizations across 100+ countries rely on Netwrix solutions to strengthen their security and compliance posture. By reducing the cybersecurity burden with Netwrix, organizations concentrate on advancing their cause while reducing cyber risk.
With more than 15 years of expertise in the field, Netwrix continues to expand its market presence through innovation, organic growth, and strategic acquisitions. Our journey is further strengthened by the backing of the renowned private equity firms, TA Associates and Centerbridge Partners.
Due to continued accelerated growth, we are looking for a detail-oriented, creative and strategic Lead of Content Marketing to join our team. As the Lead of Content Marketing Department you will be managing the following teams: Content Marketing, SEO, and Social Media. You will be responsible for developing and executing comprehensive strategies to enhance our online presence, drive engagement, and build a vibrant community around our brand. You will lead a team of creative professionals, collaborating cross-functionally to ensure alignment with our overall marketing objectives and business goals. Additionally, you will manage budgets for your respective areas to ensure efficient allocation of resources and maximize ROI.
Key Responsibilities:
- Develop and execute integrated content marketing, SEO, social media, and community engagement strategies to increase brand awareness, drive traffic, and foster audience engagement.
- Create tailored content to resonate with the audiences interests, needs, and preferences.
- Stay abreast of industry trends, algorithm updates, and best practices to optimize strategies and maintain a competitive edge.
Team Leadership and Management:
- Provide visionary leadership to the Content Marketing, SEO, and Social Media teams, fostering a culture of creativity, collaboration, and continuous improvement.
- Set clear goals, objectives, and KPIs for each team member, providing guidance and support to ensure individual and collective success.
- Conduct regular performance evaluations, offer constructive feedback, and facilitate professional development opportunities to nurture talent and enhance team capabilities.
Budget Management:
- Manage budgets for content marketing, SEO, social media, and community initiatives, ensuring efficient allocation of resources and adherence to financial targets.
- Track and analyze spending, ROI, and other relevant metrics to evaluate the effectiveness of marketing investments and make data-driven decisions for future budget allocations.
Content Creation and Distribution:
- Oversee the development of high-quality, compelling content that educates, entertains, and inspires our audience across various channels, including blogs, websites, social media platforms, and community forums.
- Collaborate with internal stakeholders, subject matter experts, and external partners to develop content strategies aligned with marketing objectives, target audience preferences, and industry trends.
- Implement effective content distribution strategies to maximize reach, engagement, and conversion.
- Lead a team of content creators, providing strategic guidance on content ideation, creation, and distribution across various channels.
- Offer direction on the creation of engaging and informative content formats, including articles, videos, infographics, and more, to drive audience engagement and brand visibility.
- Ensure content production schedules are developed and adhered to, with timely delivery of high-quality content that meets established standards and objectives.
- Oversee the creation and publication of issues for two company-owned digital magazines targeting different audiences, ensuring content is relevant, engaging, and aligned with audience interests and preferences.
- Collaborate with writers, designers, and other stakeholders to develop compelling magazine content.
- Provide strategic direction on topics, and content mix for each magazine, considering audience demographics, mark