Requirements: English
Company: BYREDO
Region: le-de-France
ABOUT BYREDO
"Beauty can be many things to many people. Our job is to inspire people to be themselves." Ben Gorham, Founder of Byredo.
The European luxury brand BYREDO was founded in Stockholm in 2006, with an ambition to translate memories and emotions into products and experiences.
BYREDO creates and develops a range of products such as fragrance and make-up but also ByProduct, the brand category for any non-beauty projects.
BYREDO is reinventing the world of luxury through a new approach, where creation is led by emotions, expressing a full and limitless brand universe.
BYREDO is sold in more than 40 countries in a very high-end exclusive network worldwide, with a growing presence online and a strong focus on Ecommerce activities.
We believe that through creativity, were able to develop timeless proucts, both meaningful and inspirational, to people and their lives.
We believe that only great people can design bring those beautiful projects to life.
We believe on talents vs profiles, on experience vs education, on diversity vs boundaries.
We believe that only powerful teams can lead together the growth of the company, and therefore, we are highly committed to our people.
At BYREDO we come as we are, with the intention to learn from each other and go beyond business objectives.
ABOUT THE JOB (French version down below)
As a Senior e-Retail Manager at Byredo, and reporting directly to our Business Development Director (APAC TR), you will be responsible for defining and implementing the brands global online retail strategy. You will ensure a consistent and elevated digital experience aligned with Byredos identity, working closely with Business Development, Marketing, Studio, and e-Commerce teams.
WHAT YOU WILL DO
- e-Retail Marketing Strategy: Define and implement a 360 digital activation strategy across the websites of authorized retail partners (site animations, sampling programs, ratings reviews, e-CRM strategies, retail media, organic and paid social media visibility, etc.).
- e-Retail Distribution Strategy : Support local markets in optimizing e-Retail distribution and ensure adherence to selection criteria; Approve store openings and closures in coordination with local teams and Business Development.
- Performance Monitoring and Optimization : Consolidate and analyze global e-Retail results at HQ level; Share performance updates with top management during quarterly reviews; Define e-Retail sell-out targets in collaboration with local teams and Business Development, and monitor progress regularly.
- Strategic Support for Top 5 Markets: Provide dedicated support for top-performing markets through performance reviews, marketing investment follow-up, tailored campaigns or product launches, and retailer partnerships.
- Digital Activations Guidelines : Develop and roll out activation guidelines (e-Retail toolkits) to maximize the impact of new product launches across markets; Co-develop and consolidate local activation calendars to support new launches and key commercial periods; Ensure high-quality execution of marketing activations in line with brand excellence standards; Analyze post-activation performance and support markets in optimizing future campaigns; Develop branding guidelines to enhance brand visibility on partner sites and ensure consistency across all markets (brand spaces, e-merchandising, product pages, services, and customer journey).
- Innovation Trend Monitoring: Stay ahead of digital luxury market trends and propose innovative initiatives to position Byredo at the forefront of the industry.
- Cross-functional Collaboration: Business Development (new distribution channels, retail partnerships, online performance growth); Marketing Studio (creation of tailored content for e-Retail, sharing e-Retail-specific needs, packaging optimization); e-Commerce (synergies and complementarity between e-Retail and DTC, performance sharing).
WHAT WERE LOOKING FOR IN OUR NEXT TEAM MEMBER
- Masters degree (Business School, Marketing, e-Commerce, or equivalent).
- 68 years of experience in e-Commerce, ideally within the luxury, fashion, or premium beauty sectors. Significant experience managing e-Retail platforms is essential.
- Expertise in data analysis and use of web performance tools (e.g., Google Analytics).
- Strong knowledge of the luxury sector, niche markets, and e-commerce trends.
- Proven ability to lead cross-functional projects and align strategies across teams (Business Development, Marketing, Studio, e-Commerce).
- Solid team management experience with a focus on individual and collective skill development.
- Strong analytical mindset with the ability to make strategic, data-driven decisions.
- Sensitivity to brand image and a commitment to delivering an exceptional