Requirements: English
Company: Oberalp Group Spa. - SALEWA - DYNAFIT - WILD COUNTRY - POMOCA
Region: Bolzano , Trentino-Alto Adige/South Tyrol
The Oberalp Group is a management driven family business - a house of brands that creates high quality technical mountaineering products. We have 6 own brands Salewa, Dynafit, Pomoca, Wild Country, Evolv and LaMunt. As an exclusive partner of other brands in the sports sector we offer our entire know how in communication, sales and image building.We are a team of more than 1000 employees in 11 countries worldwide a group of adventurers and dreamers, mountaineers, looking for their next peak.The Dynafit Product Manager Footwear manages the Dynafit Footwear categories Trail Running and Mountaineering.Reporting to the Product Director Soft Goods, the Product Manager is responsible for enhancing product positioning and improving product profitability through building seasonal and long-term line plans that are aligned to the Brand positioning and strategy. The main task is to implement these line plans with all internal and external stakeholders, so the right product is coming in time with the right quality and price to the market. The Product Manager combines active product use, understanding of todays sport cultures, market knowledge and input from the product and sales teams to build product line plans. In collaboration with design and product development teams, he/she enables the creation of products in exposure to outdoor industry trends and competitive innovations. He/She works with the development team to create products that are of the highest quality, function, fit and with all fabrication standards.Tasks & ResponsibilitiesProduct Management (70%)Develop seasonal product line/matrix following the brand''s strategic briefingPrepare the business plan proposal (product concept, price positioning, target costs, features, sales potential, promotion and communication)Define detailed product brief (feature, design, functionality, costs and quality) to brief the Product Division (Design, R&D etc.) with clear vision on USP within the collection and compared to benchmarkAnalyze and interpret sales data through feedback and information collected on fieldUnderstand sales, margin, turns, and merchandising requirements of buyers and key accounts. Digest and analyze data from sell-through reportsAnalyze competitors (product, price, activity) as well as market needs and identify future trends in close collaboration with the brand, developing contacts with proper focus groupsDebrief R&D and Design Team regularly and build and maintain intradepartmental relationships with all functional areas and ensure alignment on product briefBe the owner of the line plan and product brief by permanently monitoring the product brief with all stakeholders to keep gates and timingsTranslation of (technical) Product USPs into Product Marketing/Communication starting from sell-in tools (product description, workbook/website content, presentations,) to Sell-out (POS Tools, Techbook, product trainings, etc.) in collaboration with the Marketing Team. Insert and update product specific information in the relevant database.Present product strategy and explain product features during sales meetings and other internal meetings to increase product know-howMarket visits for presentation, relationship building with key stakeholders and trend/market researchAssist in meetings with key accounts and strategic dealersDefine and achieve contribution targets by monitoring cost of productsWork with the Development and Testing department to optimize process and outcome of lab- and field testsOrganize and manage focus groups and test teams for field testsAlign on a regular basis with other product groups following Dynafits ONE SYSTEM strategyProject Management (30%)Schedule and control in collaboration with the Product Division the Product Development Process and update the Product Management ToolsSet up the product development calendar and respective meetings in collaboration with the Product DivisionKeep track of ongoing development with R&D and Design team to respect time gatesWork with the Product Division to guarantee delivery deadlines of Sample Set and new products according to market launch plansPrepare, edit and hold product presentations based on Design, R&D and innovation proposalsCreate and update seasonal product line listAct as link between Product Division, Marketing and Sales to keep all product related information up to dateCreate and update product related workbook content and maintain up to dateExamine, report and track success and failure with Product DivisionProfileDegree in Economics/Marketing/Communication or Industrial/Product Design or EngineeringPassionate about Trailrunning3+ years of experience in a similar role, preferably in the sporting goods sectorKnowledge of MS Office (Word, Excel, PowerPoint)Very good English skills and Italian Skills, German is a plusOrganizational skills and experience in time and project managementIf you are interested in working in a challenging, international and dynamic environment then apply no