Coperama Commercial & Development Director - Minor Hotels Eu&Am - Madrid

Madrid , Community of Madrid, Spain

Type: n/a

Category: Hotel & Catering

Requirements: English
Company: Minor Hotels
Region: Madrid , Community of Madrid

Minor Hotels is a global hospitality group operating over 550 hotels, resorts and residences in 56 countries in Asia-Pacific, the Middle East, Africa, the Indian Ocean, Europe and the Americas. As a hotel owner, operator and investor, Minor Hotels fulfils the needs and desires of todays global travellers through its diverse portfolio of eight hotel brands Anantara, Avani, Elewana, NH, NH Collection, nhow, Oaks and Tivoli. As part of Minor Hotels, the region of Minor Hotels Europe & Americas is responsible for more than 350 properties in 30 countries and plans to grow across all segments, with a focus on its upper-upscale and luxury brands.

JOB SUMMARY

The Commercial & Development Director of COPERAMA HOLDING will direct and manage the implementation of COPERAMAs sales strategy to ensure that:

a) number of third-party associates grow according with the defined 5 year plan

b) compliance of associates (revenue per hotel) increases

He or she will also be responsible for defining the correct marketing strategy and tools that would support the aforementioned strategy.

The Commercial & Development Director works closely with the Managing Directors of every Business Unit (Spain, Italy, Benelux, Germany, France, Portugal, Colombia, Mxico and Argentina) while continuously monitoring competitive activity.

Reporting directly to the SVP of Procurement and CEO of Coperama, you will be responsible for leading the global Commercial and Development Strategy and its execution.

KEY ACCOUNTABILITIES

• Develop and implement a sales & expansion strategy and goals for Coperama.
• Collaborate and ensure, together with the Managing Directors across all Business Units (countries), to deploy a global sales and marketing strategy with local focus..
• Manage and coordinate together with the Managing Directors, Coperamas sales teams to maximize third-party sales revenues.
• Act as a functional leader with Coperamas sales teams to maximize, together with the MDs, the third-party sales revenues.
• Monitor monthly results and implement timely adjustments. (together with the MDs in the BUs)
• Prepare and review the annual budget for the area of responsibility.
• Analyze regional market trends and identify new growth opportunities.
• Identify key internal and external market trends.
• Update commercial CRM with planned and executed activities.
• Define marketing materials and coordinate its usage throughout different BUs.
• Develop content and campaigns in Facebook, Twitter, Instagram, LinkedIn, and other key platforms.
• Provide creative leadership in social media strategies to maximize impact.
• Plan and execute advertising campaigns within budget and timelines.

EXPERIENCE

5-10 years of professional experience in a managerial role in the hotel and/or catering industry with a strong industry network.

Strong background in sales and/or managing sales teams.

Experience working with international teams.

Ideally, procurement experience.

Experience in strategic media planning, buying, and implementation.

Experience with Google Analytics, Google Campaign Manager, Facebook Ads, and social listening tools.

QUALIFICATIONS

Successfully completed a university degree in Business Administration, Hotel & Tourism Management, or a related field.

REQUIREMENTS

• Fluent in Spanish and English; additional languages are a plus.
• Solid market knowledge.
• Proficiency in reporting and analysis.
• Organized, proactive, analytical, and problem-solving mindset.
• Proficiency in Microsoft Office and CRM systems.
• Availability to travel as required.

PREFERRED SKILLS:

• Ability to lead and motivate a high-performance sales team, prioritize tasks, and manage workload proactively.
• Autonomous in planning and management.
• Excellent communication skills.
• Passion for the hotel industry and ambition to become a market leader.
• Commercial vision and understanding of hotel operations.
• Decision-making ability.
• Clear results orientation.
• Strong organizational skills with a problem-solving attitude.
• Global strategic vision.

TEAM MEMBERS BENEFITS

At Minor Hotels Europe & Americas we are committed to shaping exciting careers worldwide and cross-cultural experiences. Join a global hospitality group and unlock endless opportunities for growth and success

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