Product Marketing Associate @ Faria Education Group

Krakow , Lesser Poland Voivodeship, Poland

Type: n/a

Category: Marketing & Communications

Requirements: English
Company: Faria Education Group
Region: Krakow , Lesser Poland Voivodeship

Reporting to the Product Marketing Lead, the Product Marketing Associate will support the go-to-market strategy, positioning, and messaging for our market-leading products, OpenApply and SchoolsBuddy, within our admissions and extracurricular suite. This role focuses on crafting compelling, audience-focused content (landing pages, blogs, emails, social media posts) and collaborating with cross-functional teams, including product development, sales, client experience, and demand generation, to drive product awareness, engagement, and customer satisfaction. The ideal candidate will have strong copywriting skills, a knack for creating persuasive product narratives and value propositions that address customer pain points, and an interest in SaaS business models, preferably in EdTech (though not required), to connect with educators, school administrators, and decision-makers.

Benefits

• Compensation - Competitive salary and opportunities for career development (B2B)
• Healthcare - Comprehensive medical coverage by LuxMed
• Vacation - We support work/life balance and offer generous Annual leave and Public Holidays
• Wellbeing Resources - Faria encourages team members to lead healthy lifestyles and provides recurring monthly Health and Wellness benefits
• Learning - We encourage continued education, and suggest ongoing professional development opportunities, and will help cover the cost of professional certifications
• Team - Friendly atmosphere, group activities, and corporate events
• Equipment - MacBook Pro or another laptop of your specification, peripherals, and displays included
• Office - Small but cozy office in Krakow for your convenience

ABOUT FARIA EDUCATION GROUP

For over 15 years, Faria Education Group has deeply understood the needs of schools, leveraging extensive experience in education. Our dedication to reaching every learner and inspiring every educator has supported over 10,000 schools and 4 million students across 155 countries. We are committed to driving transformative experiences for learners, educators, and families globally.

Our integrated SaaS solutions suite supports all aspects of curriculum management (Atlas), teaching and learning (ManageBac), admissions (OpenApply), and school-to-home communications (SchoolsBuddy). With an unwavering commitment to innovation, our technology meets rigorous data protection and security standards, ensuring first-class training and support.

Through our innovative online schools (Pamoja and Wolsey Hall), we provide comprehensive educational experiences with IB Diploma and Cambridge online courses, delivering high-quality education to schools and homes worldwide.

Join us in our commitment to transforming education and empowering communities worldwide.

What are we looking for?

Prior Experience Requirements:

• Experience: 1-2 years of experience in product marketing, copywriting, or content marketing, ideally within B2B SaaS.
• Copywriting Skills: Proven ability to craft compelling, clear, and concise product messaging for website landing pages, email campaigns, and other marketing materials.
• Sales Enablement Support: Experience creating marketing collateral that supports sales teams in communicating product value.
• Analytical Mindset: Ability to use customer feedback, internal (e.g. NPS) data and external market data to refine messaging and product positioning
• Cross-Functional Collaboration: Comfort working with product, sales, customer experience, and marketing teams to ensure consistent and compelling messaging.
• Strong Communication Skills: Exceptional written and verbal communication skills, with a talent for creating persuasive, audience-focused content.

Desirable:

• Product marketing knowledge, and any experience with successfully launching and marketing a SaaS product, focusing on adoption/revenue metrics, preferably within a multi-product, international environment.
• Education Sector Interest: Familiarity with or curiosity about the challenges faced by schools, educators, and administrators is a plus.
• Tech Stack - the following or similar: HubSpot, WordPress, Google Analytics, ClickUp, Google Workspace (Sheets, Docs, Slides etc.)

DISCRIMINATION DECLARATION

All qualified applicants will be considered for employment without regard to age, race, creed, colour, national origin, ancestry, marital status,

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