Requirements: English
Company: Promising Talent Agency
Region: Palma , Balearic Islands
Important: This is a contractor role, which means you manage your own taxes. You can be based anywhere in Europe.
We''re seeking a seasoned
PPC Specialist
to lead and optimize paid advertising campaigns across Google Ads, Meta Ads, with a sharp focus on ROI in a fast-paced e-commerce environment.
Key Responsibilities:
Develop, implement, and manage PPC campaigns across multiple platforms (Google Ads, Meta Ads, etc.) for global market Conduct thorough keyword research and competitive analysis to identify opportunities for campaign optimization. Monitor and analyze campaign performance, making data-driven decisions to maximize ROI. Create and optimize compelling ad copy and landing pages to improve conversion rates. Stay up-to-date with industry trends, best practices, and algorithm updates to ensure campaigns remain effective and compliant. Collaborate with the marketing team to align PPC efforts with overall marketing strategies and goals. Provide regular reports and insights on campaign performance to senior management. Manage budgets, bid strategies, and overall account performance to meet and exceed business objectives. Utilize Google Analytics to track and report on key performance metrics, providing actionable insights for continuous improvement.
Requirements:
Minimum of 5 years of experience managing PPC campaigns in an e-commerce setting (preferably within the more restricted industries like healthcare, pharmaceuticals, finance, gambling, crypto etc.) Proven track record of achieving high ROI through PPC campaigns. Experience with A/B testing, conversion rate optimization, and landing page design. Strong analytical skills with the ability to interpret data and make informed decisions. Expertise in Google Analytics, with the ability to set up and analyze advanced tracking and reporting. Excellent written and verbal communication skills.