Requirements: English
Company: VF Corporation
Region: Trieste , Friuli-Venezia Giulia
VANS EMEA is looking for an exceptional Manager'' DTCMarketing to join our Marketing team based in our EMEA HQ inStabio'' Switzerland. Vans is the original action sports footwearcompany'' rooted in authenticity and creativity. Founded in 1966'' wehave thrived on a legacy of impacting our greater community throughfour pillars: action sports'' music'' art and street culture. Let''sTalk about the Role You as the Manager'' DTC Marketing Channels willlead the team responsible for how we build brand equity'' engageconsumers'' and grow demand through our retail fleet and Ecommplatform (Vans.com) in EMEA. You will: 1. Develop and Execute DTCMarketing Strategy for EMEA: Create and implement a comprehensiveDTC retail &, ecomm marketing vision. This includesoverseeing the application of global seasonal directives''developing retail experiences toolkits &, executionguidelines'' and driving business growth and brand equity acrossEMEA Retail fleet &, Ecomm. 2. Lead EMEA Retail MarketingStrategy and Execution: Build'' drive'' and monitor retail marketingplans and tools related to store openings'' refits'' traffic-drivinginitiatives'' windows'' 4-wall marketing'' and'' crucially'' visualmerchandising. Ensure strategic planning and execution of keyinitiatives'' while managing budgets to align with strategicpriorities and maximize ROI. 3. Lead EMEA Ecommerce MarketingStrategy and Execution: Ensure a best in class roll-out of contentbehind campaigns'' product marketing'' and digital innovation tocreate a delightful consumer experience'' build brand equity'' anddrive conversion online. Assist in optimizing the Vans digitalecosystem'' including product storytelling'' on-site experience'' andpersonalized marketing initiatives to enhance engagement andconversion. Monitor and analyse e-commerce performance metrics''providing actionable insights to improve site usability'' contenteffectiveness'' and overall customer experience. 4. OptimizeMarketing spend and drive innovation across DTC channels'' ensureon-time deliverable of physical and digital assets'' and trackperformance and return on investment. How You Will Make aDifference You will be a key player in elevating the brand in itsmost important channels and ensuring our brand DNA comes acrosspowerfully and consistently. You will foster strong collaborationacross departments'' leverage consumer insights'' and enhance DTCperformance and consumer experience through marketing initiatives.You will play a critical role in driving brand growth and achievingcommercial goals. You will achieve this by: - Defining and aligningstrategic DTC priorities with key internal stakeholders to build aclear and long-term vision. - Driving a consumer-first culture''ensuring all initiatives are relevant and connected to the brand''skey strategic pillars and is constantly elevating consumerexperience. - Collaborating cross-functionally with BrandManagement'' Media'' Digital Marketing'' Creative'' Ecomm'' and Retailleaders to ensure alignment of campaigns and plans across channels.- Leading and evolving the DTC marketing organization by providingclear vision'' coaching to team in-line with a Growth Mindset anddriving efficiency &, effectiveness. - Partnering withglobal and regional teams to leverage knowledge and share bestpractices. Skills for Success You should be a strategic thinker''proactive team player'' and obsessed with excellence in execution. -Strong experience in retail and digital marketing'' preferablywithin the fashion or action sports industry. - Exceptionalcommunication'' project management and stakeholder engagement skills- A deep understanding of DTC and marketing ecosystems'' with theability to connect consumer behaviour'' brand strategy'' andcommercial performance - Strong analytical mindset with the abilityto turn insights into action. - Proven success in driving brandgrowth within a DTC model. - A solid experience in visualmerchandising'' retail marketing'' and website ownership'' with a deepunderstanding of media channels and strategies'' is highlydesirable. What''s in it For You We''re in the business of unleashinghuman potential'' driven by the ideas'' energy and commitment of ourpeople. That''s why we offer comprehensive benefits that encouragemental'' physical and financial well-being for all VF associates.When it comes to benefits'' we''re the total package. - A supportivefeedback-based culture where respect and integrity guide us in whatwe do - An inclusive international environment where people ofdiverse backgrounds'' lifestyles and nationalities love workingtogether - Be part of an iconic lifestyle brand in a multi brand''multi countries organization - On site gym offering health andwell-being initiatives - A discount card with 50% on all VF brands- Break out areas offering complimentary hot drinks Free to Be''Inclusion &, Belonging As an equal opportunity employer'' westrive to fost