Requirements: English
Company: Solplanet
Region: italy ,
Our belief:
- At SOLPLANET, we are driven by a simple idea: solar for everybody
- We strive to create the best possible experience for distributors, installers and end users
- Thats why our solar inverters, energy storage systems and EV chargers are easy-to-install, reliable and user friendly
Who We Are:
- Private equity-backed AISWEI is a leading provider of renewable energy solutions - providing the world with solar inverters, batteries, EV chargers, heat pumps, and energy management solutions.
- AISWEI has more than 15 years of expertise in R&D and manufacturing, with a strong technology heritage from both Germany and China
- With 18 GW of annual production volumes (2023), AISWEI is one of the largest manufacturers of solar string inverters worldwide
- AISWEI is operating under its own brand in China and its SOLPLANET brand internationally, and is trusted by leading global brands as an ODM service provider
- Our team passionately believe that we are all fellow citizens of one planet, and we are truly honored about deploying our solutions to local societies worldwide every day
Title: PR and Utility Marketing Manager
Industry: Photovoltaic, Solar Inverter, EV Charger
Primary Location: European Country, preferably in CET +/-1
Employment Type: Full-time
Overview and purpose of the role How you will help us:
The PR and Utility Marketing Manager is a key strategic role that combines the responsibilities of managing public relations and driving marketing efforts within the utility segment. On the PR side, this role is responsible for developing and executing the companys PR strategy to increase brand awareness, enhance brand reputation, and foster media relationships. The manager will be in charge of creating and nurturing a media network, securing speaking opportunities, and managing award submissions to ensure the companys visibility and recognition in the industry.
Simultaneously, this position will support our expansion into the utility sector by driving marketing efforts specifically targeted at EPCs (Engineering, Procurement, and Construction companies) and investors. The PR and Utility Marketing Manager will work closely with local marketeers to enhance market penetration, build strong relationships in the utility space, and raise awareness of our solar solutions. This dual focus allows the role to leverage PR initiatives to facilitate entry and growth within the utility market, while ensuring consistent and effective communication across all business segments.
This position belongs to Central Solplanet Marketing team and thus has a global scope and coordinating function. This role reports to the Solplanet Marketing Director.
Key responsibilities
PR Strategy & Implementation
- Develop and execute the overall PR strategy to enhance brand visibility and strengthen the companys reputation in the industry.
- Create and manage media relations, establishing and nurturing a network of journalists, influencers, and key industry contacts.
- Increase organic brand reach through PR campaigns, press releases, and media engagements.
- Manage brand reputation, handling any crisis communications or issues that could impact the companys public image.
- Coordinate speaking opportunities at industry events, conferences, and forums, elevating the companys presence and thought leadership.
- Collaborate with customers on joint PR activities, leveraging the partnership and showcasing joint achievements.
- Manage award submissions, identifying relevant industry awards and coordinating entries to highlight the companys achievements and innovations.
- Lead the creation of advertorials and their media placement, aligning with strategic priorities in different countries to maximize reach among target audiences and ensure a strong return on investment.
- Support and collaborate with local marketeers in the creation and implementation of local PR strategies, ensuring alignment with the companys global PR framework. This includes assisting in establishing and nurturing local media networks to enhance regional PR efforts and maximize brand visibility.
Utility Marketing Management
- Support market penetration in the utility segment, driving brand awareness and positioning of the companys solar solutions among EPCs, investors, and other stakeholders.
- Develop marketing campaigns tailored to the utility sector to attract EPCs and investors, ensuring effective