adidas is an equal opportunity employer and we are committed to fostering an inclusive workplace. We welcome applications from people of all ages, genders (incl. gender identity), ethnic and social backgrounds, nationalities, sexual orientations, religions, and beliefs, and those with apparent or non-apparent disabilities*. We do not tolerate harassment or discrimination toward any of our applicants or employees.
*We actively encourage individuals with disabilities to apply and will provide reasonable accommodations throughout the recruitment process
Step into the dynamic world of sports with a marketing internship at our Headquarter in Herzogenaurach! Applicants are considered for the available Marketing intern roles in our global HQ.
You may find yourself contributing to various areas such as planning, activation, events, seeding, and Go To Market (GTM) activities. You may have the chance to dive into the heart of our brand by assisting in the marketing communication strategy & package creation, campaign execution, and conducting market, trend & customer research.
Your collaborative spirit will shine as you build cross-functional relationships. Take the opportunity to have an impact through improvement suggestions and enthusiasm for innovative ideas!
Whether you're supporting briefings, handovers, managing samples, the sports marketing event business or contributing to Go To Market planning, your role will be integral in shaping the success of our brand in the dynamic world of sports.
Join us in driving excellence and innovation from concept to consumer!
GROW YOUR CAPABILITIES THROUGH MEANINGFUL TASKS & PROJECTS
- Category Knowledge Growth - Learn and understand the product range, market dynamics, and consumer behavior to contribute valuable insights.
- Project Planning & Execution - Contribute to key projects aimed at achieving future goals, collaborating with cross-functional teams for successful implementation.
- Marketing Strategy Support - Assist in developing marketing plans, analyzing market trends, and coordinating communication activities to enhance brand exposure.
- Operational Coordination - Manage data, support logistical tasks, assist in sales-related analyses, and handle administrative duties to ensure smooth operations within the team.
- Teamwork & Innovation - Build cross-functional relationships, suggest improvements, and embrace new ideas.
WHAT WOULD MAKE YOU A MATCH
- Student of Business Administration, International Business or similar with a focus on Marketing/Sports/Fashion
- Fluent in English (written & spoken)
- Strong MS Office skills
- Strong interest & passion for Sport or Lifestyle & Fashion
- Project Management skills and / or ability to work on multiple tasks and project streams at the same time
- Work collaboratively with multiple colleagues and stakeholders
- Category Management & Go To Market: Strong product / market analysis skills
WHAT'S IN IT FOR YOU
- Employee discounts on products
- Chances to attend and take part in on campus events and sponsored adidas events/games
- Structured training and development, access to LinkedIn Learning, Language Training and adidas Learning Portal
- Possibility to join our mentorship program, networking opportunities or employee resource groups
- International intern community and work environment
- Regular development conversations as part of your role
- Inspiring campus with canteens, cafes, reflection rooms and sport facilities including an on-site gym (25€/month) and many more sports facilities
- Company sports program including classes and events focusing on sports and mental health
- Flexible and agile working arrangements (40% home office possible)
- Monthly gross allowance: non-compulsory internship 2.350,00€, compulsory internship 1.780,00€ (Difference due to different taxation, net will be the same)
ELIGIBILITY
- Enrolled as full-time student for the complete duration of the internship
- Or in the so-called gap year between Bachelor and Master’s degree (gap year regulation only applicable to EU citizens due to working permit regulations)
- Candidates in penultimate year of study preferred (following the internship, students should have maximum one year to graduate)
- Availability for the full duration of the internship from March 2026 - September 2026
- Ability to relocate to Herzogenaurach in Germany for the full duration of the internship
KEY FACTS
- Application Deadline: October 15th, 2025, 11:59 PM CET
- Start Date: March 1st, 2026
- Duration: 6 months
- Location: adidas Headquarters in Herzogenaurach (near Nuremberg)
NEXT STEPS
- To apply to the role, please submit your CV. You don't have to write us a motivation letter, but if you have something to say, let us know.
- Please apply in the same language as the job description
- If we feel like it is a match, you'll be invited to a video interview - don't worry we'll fully brief you on this.
adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an equal opportunity employer.