Purpose & Overall Relevance for the Organization:
Develop and steer the strategy and marketing direction for Fashion and streetwaer product collaborations across Ftw, App, Acc according to the overarching BU and direction.
Key Responsibilities:
- Steer STATEMENT vision, strategic objectives/actions and the financial targets.
- Lead the statement creation team culture towards Statement North Star – pioneer the edge of industry with culture guardians, creating products nobody has seen but authentic and unexpected.
- Manage the partner portfolio and projects towards the highest culture credible impact across fashion, ENG and Consortium.
- Manage industry network and bring the insights to build up the best outcome for the brand
- Lead and steer the product creation process in close relationship with Design, Development, and deliver the outcome for key creation milestones
- Act as a cross-functional marketing team captain across design, development, GTM, Comms, finance, build up strong partnership with them.
- Steer and lead the creation teams across HZO Fashion, HZO ENG & Consortium and TKO
- Set specific KPI under statement strategy and manage the activities.
- Build strong relationship with top FI accounts to get their insight and deliver the relevant offer
- Staff most suitable persons in direct report positions in alignment with HR.
- Set personal objectives, guidelines and assess all direct reports.
- Develop functional and social skills of direct reports on and off the job.
- Manage all reports as an integrated team by setting objectives, targets and guidelines to ensure smooth cooperation of all direct reports along all interfaces.
- Identify and prepare talents in the respective Business Unit for career progression within the adidas organization.
Key Relationships:
- External collab partners & internal biz affairs
- Design & Product Operations
- Statement GTM
- Statement Comms
- Culture Marketing
- BU Inline leads
Knowledge, Skills and Abilities:
- Extensive knowledge of Fashion and Streetwear Industry including future opportunities and challenges
- Extensive knowledge of product creation in sport industry
- Team leadership, Inspire, coach and lead; set framework for performance and growth
- Strong communication skills
- Strategic minded with strong executional abilities
- Excellent presentation skills
- Lead change management
- Excellent English
Requisite Education and Experience / Minimum Qualifications:
- Graduate level Marketing
- Min. 5 years of sport product creation experience
- Min. 9 years of progressive experience in SGI on management level
- Min. 4 years leadership of diverse & global teams in a matrix organization
- Proven track record in Marketing
adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an equal opportunity employer.