Internship - Corporate Communication (m/f/d)

Herzogenaurach, Germany

Type: Intern

Category: Brand Management & Communications

adidas is an equal opportunity employer and we are committed to fostering an inclusive workplace. We welcome applications from people of all ages, genders (incl. gender identity), ethnic and social backgrounds, nationalities, sexual orientations, religions, and beliefs, and those with apparent or non-apparent disabilities*. We do not tolerate harassment or discrimination toward any of our applicants or employees. 

  

*We actively encourage individuals with disabilities to apply and will provide reasonable accommodation throughout the recruitment process. 

JOIN OUR CORPORATE COMMUNICATIONS TEAM

Corporate Communications helps adidas create distinctive and engaging relationships with its stakeholders, build a strong and trusted corporate brand, and strengthen the reputation of the company behind the iconic three stripes. Our team brings stories to life for both internal and external audiences. From helping employees feel connected to our strategy, operating model and priorities, to supporting media relations and protecting the company's reputation, we shape how adidas is understood across the world.

This internship offers a unique opportunity to experience both sides of Corporate Communications, getting an inside look at how one of the world's most recognized brands communicates with employees, media, and key stakeholders.

GROW YOUR CAPABILITIES THROUGH MEANINGFUL TASKS & PROJECTS

• Support Internal Communications by creating employee communication campaigns and engagement initiatives across different functions and topics (Brand, HR, Tech, and more)
• Support employee moments at HQ around key events, sporting moments and athlete visits
• Assist with copywriting assignments and basic image editing
• Support the adidas press office with media relations activities, messaging, briefings, media lists, media visits, and events including the annual press conference and annual general meeting
• Monitor and report relevant media coverage on key company topics and moments
• Help manage media inquiries and requests for interviews and business information
• Conduct research and prepare background information, presentations, and communication materials for selected topics
• Partner with colleagues across different functions to help bring communication strategies to life

WHAT WOULD MAKE YOU A MATCH

• Bachelor or Master's Student in Communications, Multimedia, Journalism or related field
• Passion for communication and working in a fast-paced industry
• Fluent in German (native speaker level) and English (written and spoken)
• Good writing, organizational and event planning skills
• Microsoft skills (esp. PowerPoint, SharePoint, Viva Engage, Teams etc.) are a plus
• Reliable team player with hands-on and can-do attitude
• High level of motivation and willingness to learn 
• High affinity for our brand, products, and partners
• Previous experience in communications, public relations, journalism, media, or content creation is a plus

WHAT'S IN IT FOR YOU  

• International intern community and work environment 

• Chances to attend and take part in on-campus events and sponsored adidas events/games 

• Structured training and development, access to LinkedIn Learning, Language Training and adidas Learning Portal 

• Regular development conversations as part of your role 

• Possibility to join our mentorship program, networking opportunities or employee resource groups 

• Monthly gross allowance: non-compulsory internship 2.470,00€, compulsory internship 1.930,00€ (Difference due to different taxation, net will be the same)   

• Inspiring campus with canteens, cafes, reflection rooms and sport facilities including an on-site gym (25€/month) and many more sports facilities 

• Company sports program including classes and events focusing on sports and mental health 

• Flexible and agile working arrangements (40% home office possible) 

• Employee discounts on products 

ELIGIBILITY  REQUIREMENTS 

• Enrolled as full-time student for the complete duration of the internship   

• Or in the so-called gap year between Bachelor and Master’s degree (gap year regulation only applicable to EU citizens due to working permit regulations)   

• Students with ideally max. one year to graduation preferred  

• Availability for the full duration of the internship from March 2027 – September 2027  

• Ability to relocate to Herzogenaurach in Germany for the full duration of the internship  

KEY FACTS  

• Application Deadline: October 15th, 2026, 11:59 PM CET  

• Start Date: March 1st, 2027  

• Duration: 6 months , full-time 

• Location: adidas Headquarters in Herzogenaurach (near Nuremberg)  

NEXT STEPS  

• To apply for the role, please submit your CV. 

• Instead of a motivation letter, please feel free to submit something creative (video, portfolio, collage, presentation) related to our brand campaign “You Got This”. The only requirement is that the adidas 1-Pager is submitted as a PDF.  

• Please apply in the same language as the job description.  

• If we feel like it is a match, you'll be invited to a video interview - don't worry we'll fully brief you on this.   

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an equal opportunity employer.

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