As part of the Digital Visual Merchandising Team within the EU eCom Consumer Experience organization, this role is responsible of creation and optimization of the digital merchandising strategy on key shopping journeys across the adidas digital ecosystem in Europe, with the focus on .com and flagship App. This role is part of the Horizontal Pillar, which requires strong communication and stakeholder management skills, as well as an ability to turn consumer data into deliverable onsite optimizations.
The ideal candidate is expected to have a background in digital merchandising and/or eCommerce site experience, and understand how digital merchandising can impact consumer behaviour, and drive onsite shopper engagement, conversion & retention.
KEY RESPONSIBILITIES:
- Manage execution of digital merchandising strategy for the responsible categories on EU adidas.com and adidas App, as well as the full CX and Digital Merchandising scope ownership for HR & RO Lean markets
- Provide analysis and weekly/monthly insights of the category performance
- Provide input into sitewide merchandising strategy (category and campaigns) and adapt output to meet the needs of our consumers in local markets
- Manage product sell-thru by utilizing merchandising toolset, with a focus on sorting rules, product placement, evergreen content, page content, product recommendations, product ranking, on-site search, taxonomy, AB testing, third party vendors and site configuration
- Work with analytics to ensure framework for merchandising decisions and ongoing improvements can be tracked and validated on an ongoing basis
- Work closely with Marketing Activation, CRM, Buying, Site Ops, Consumer Experience and other marketing channels to ensure wider cross-channel campaigns are translating into logical site experiences
- Manage merchandising based on monthly activation calendar and quarterly business priorities and ensure there are ongoing updates giving visibility on plans and business output to wider stakeholders and leadership team
KEY RELATIONSHIPS:
- Consumer Experience
- eCom Buying, Planning, Trading
- Marketing Activation
- Site Operations
- Analytics
- Global Digital Product Owners
KNOWLEDGE, SKILLS AND ABILITIES:
- Creative and energetic team player who has a passion for digital merchandising and delivering data-based recommendations for quantifiable improvements
- Excellent communication & negotiation skills, comfortable presenting to stakeholders both in person and remotely
- Excellent time management skills, with the ability to prioritize and multi-task, and work under shifting deadlines in a fast-paced environment
- Understanding in digital analytics is essential with analytical software such as Adobe, GA etc.
- Fluent English, both verbally and written
EDUCATION AND EXPERIENCE/MINIMUM QULAIFICATIONS:
- Minimum 2 years of relevant experience in a digital merchandising or eCommerce site experience optimization role
- BA / BS in Merchandising, eCommerce, Finance, Business, Digital or related field
- Experience in Salesforce Commerce Cloud and Fredhopper is preferred
- Experience in analytics data tools, specifically Adobe or Power BI
adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an equal opportunity employer.