Requirements: English
Company: Azienda Anonima
Region: Monza , Lombardy
A historic textile company in the Bergamo is seeking,to replace an absent employee, a: BRAND MARKETING SPECIALIST Mainpurpose of the role: you will focus on driving the growth andprofitability of 2 brands in the Italian Local market. Your rolewill involve analyzing the local market, deploying theInternational brands strategy at local level and identify brandactivities that increase both market share and consumer engagement.You will also be responsible for managing the brand''s P&L toensure sustainable and profitable growth. You will work closelywith merchandising, trade marketing, communication, and theGo-to-Market team to ensure brand consistency, optimal marketpositioning, and impactful consumer engagement. KeyResponsibilities: Competition & Local Market Analysis: -Conduct detailed local competition analysis, focusing on markettrends and promotional activities. - Leverage Sita Data and othertools to perform comprehensive local market analysis to informstrategic decisions. International Brand Strategy execution atlocal level - Define and implement initiative for Dim and Playtexat local level along with Go to Market team - Oversee thedevelopment and management of the Brand Profit & Loss(P&L), with a specific focus on Gross Profit Margin (GPM)optimization. - Define and manage End-of-Life (EOL) strategies forproducts. Pricing & Packaging: - Develop and implement pricingstrategies for Dim and Playtex within the portfolio. - Leadpackaging initiatives, including hard packaging and artworkdevelopment for Dim and Playtex Brand Calendar & Key BTLInitiatives: - Develop and manage the annual brand calendar,identifying key below-the-line (BTL) initiatives aligned with brandobjectives. - Drive the implementation of ad-hoc initiatives foreach brand, ensuring successful execution in the market.Collaboration with Communication Team: - Provide briefs andguidelines to the communication team based on the brand calendar. -Define key messaging and impact measurement for all brandactivation campaigns Our Perfect Candidate: - Bachelor''s orMaster''s degree in Marketing, Economics, or similar fields - Atleast 3/5 years of experience in similar roles in multinationalcompanies - Excellent knowledge of the English language - Knowledgeof French will be considered a plus - Excellent use of theMicrosoft Office suite - Flexibility and a team-oriented attitudeWhat we offer: - Fixed-term contract - Canteen - Access tocorporate agreements