Requirements: English
Company: Accenture
Region: Milan , Lombardy
Title: 4034: Italy Field Marketing (MarketingSpecialist) About the opportunity As a Team Lead Consultant, youwill be responsible for developing and implementing integratedmarketing programs to support brand advocacy and demand generationfor Avanade in the mid market in Italy/Poland. You will be involvedin every facet of the marketing mix, taking global propositions toour clients. You will execute local events, externalcommunications, and regional digital strategy. This also includesend-to-end marketing journey mapping and activities that targetprospects and current clients to generate new businessopportunities, support pipeline growth and assist sales in buildingclient relationships. What you will love doing - Planning, managingand executing customer-specific programs (e.g. events, campaigns,social media, Executive Briefing Center) for long-term relationshipbuilding, cross-selling and/or up-selling - Identifying targetaccounts and solutions, positioning Avanade as the Microsofttechnology consulting leader. - Promoting teamwork and coordinationbetween marketing and different functions/geographies to promotestrategic alignment, message consistency, and budget efficiency -Tracking marketing campaign finance and performance effectiveness,providing recommendations for action if needed, and contributing toknowledge sharing of information with other groups - Providingguidance and direction to support local programs driving accountresearch, events, content marketing, partner marketing or otherlead-generation initiatives - Executing detailed project plans,timelines and schedules to ensure effective planning and efficientresource utilization - Measuring and analyzing the effectiveness ofcommunications, marketing campaigns and initiatives - CRM, emailmarketing and digital content management What skills/experience? -3-5 years of marketing experience, preferably in the IT/Servicesindustry - Experience in various facets of marketing, includingbrand awareness, demand generation, digital marketing (includingadvertising, Social, Paid Social), events, PR, direct mail andtelemarketing - Experience of working in a B2B marketingenvironment, including working closely with direct and indirectsales teams - Passionate digital marketer who has experience inmarketing automation, data and insights, measurement and reportingand content development - Knowledge of localizing and implementingmarketing campaigns - Successful track record of designing andimplementing marketing campaigns targeted at large enterprises -Knowledge of specific industry verticals and experience in PR andcopywriting skills will be an advantage - Advanced experienceinteracting directly with customers in a marketing capacity is aplus