Requirements: English
Company: Urban Gym Group
Region: Amsterdam , Noord-Holland
Website Specialist Full-time | Amsterdam
At Urban Gym Group, we are looking for a Website Specialist who excels in website management, landing page optimization, SEO & performance, and conversion rate optimization (CRO). Are you passionate about enhancing digital experiences and driving measurable results? Join our team and make a significant impact.
As our Website Specialist, youll be responsible for ensuring our platforms are performing at their best. Youll fine-tune every detail, run A/B tests, and implement data-driven changes to maximise user engagement and conversions. From UX enhancements to technical SEO and performance tracking, your work will make a real impact.
Key Responsibilities:
- Website Management: Oversee daily operations in Contentful CMS, ensuring optimal performance, responsiveness, and functionality across devices.
- Landing Page Optimization: Design, implement, and refine landing pages to boost engagement and conversions using data-driven insights.
- SEO & Performance: Apply SEO best practices, enhance load times, and ensure accessibility compliance for better search rankings and user experience.
- CRO: Conduct A/B testing, user testing, and heatmap analysis to refine user journeys and increase conversions.
- Content Updates: Maintain and update website content in collaboration with marketing and design teams for a consistent brand voice.
- User Insights: Execute testing to gather feedback, continuously improving usability and design.
- Development Coordination: Work with IT and developers to troubleshoot, integrate features, and ensure seamless functionality.
- Analytics & Reporting: Track performance with tools like Google Analytics and Hotjar, providing actionable insights.
- Innovation & Growth: Explore and implement new technologies to enhance website functionality and support business goals.
You:
- Proven experience as a Website Specialist, with proficiency in Contentful CMS or similar platforms.
- Strong expertise in landing page design and optimization, focusing on performance and conversion goals.
- Knowledge of SEO strategies, website analytics tools (Google Analytics, Hotjar, etc.), and optimization techniques.
- Experience with conversion rate optimization, including A/B testing and user behavior analysis.
- Proficiency in HTML/CSS, basic JavaScript, and CMS management.
- Ability to work collaboratively with IT, design, and marketing teams.
- Excellent problem-solving, organizational, and multitasking skills.
We Offer:
- A competitive salary and 8% holiday pay based on your annual salary.
- 26 holidays based on full-time employment.
- Exchange of Public Holidays.
- Participate in our Work in Club Programme.
- Charity work one day per year.
- Unlimited access to all our first-class locations for you and a +1.
- At Urban Gym Group, well-being is key; therefore, you and your family members have unlimited access to the services of our well-being partner OpenUp.
- A beautiful and attractive head office just 10 minutes walk from Amsterdam Central Station.
- Remote work option for 10 working days a year.
- 750 amazing colleagues who challenge themselves and each other.