Company: Werfen
Region: Palencia , Castilla y Len
About us
Werfen is a growing, family-owned and innovative company founded in 1966 in Barcelona, Spain. We are a worldwide leader in specialized diagnostics in the areas of Hemostasis, Acute Care Diagnostics, Transfusion, Autoimmunity, and Transplant.
Directly present in 30 countries, with more than 7,000 employees. Our purpose is to contribute to the advancement of patient care around the world through innovative specialized diagnostics solutions.
Job Summary
We are looking for a Product Manager (Microbiology). In this position, you will be the bridge between business and science who defines and implements strategies addressed to market requirements for the product menu. You will be responsible of the product management of a dedicated product line and prepare a marketing support program for a specific product, product line, or product area. In this role, you will also coordinate its implementation with technical service, logistics, contracting services, distribution partners and sales organization.
Key Accountabilities
- Act as key marketing technical liaison on all product lines, providing product and regulatory information to sales, service and customers
- Provide first level, remote and on-site technical, applications, operations and regulatory support to critical and key customer accounts, assisting them with the integration of systems in their laboratories
- Plan and implement strategies for a specific product, product line, or product area, including portfolio management
- Oversee and monitor the budget of the product line or product area
- Interface with all levels of management to independently resolve conflicts/problems with company peers
- Contact with Suppliers regarding product issues, incidences and updates.
- Attend to meetings and Distributor meetings/courses.
- Maintain regular communications with technical services on problems with instruments and reagents within the product line
- Provide detailed technical training for sales staff; works with field sales staff to develop training requirements and sales tools required to introduce new products and sales campaigns for all or part of product line
- Provide presentations to customers
- Prepare and coordinate marketing support programs
- Contribute to planning and creation of advertising and promotional materials; writes technical bulletins and newsletters
- Keep informed about developments in medical instrumentation/diagnostic industry as they apply to the companys future marketing plans
- Understand all maintenance, performance, and advantages of Werfen products
- Understand technical aspects of Werfen and competitive products
- Continuously benchmark competitors in terms of pricing, promotions, and other relevant factors
- Monitor field test and marketing introduction programs
- Manage and drives internal projects with minimal supervision
- Ensure compliance with Werfen Code of Ethics
Minimum Knowledge & Experience required for the position
- Bachelors Degree in Medicine (MD), Microbiology, Pharmacology, Medical Technology or related clinical discipline, desired in infectious diseases
- Additional degree in business administration, marketing, or equivalent preferred
- PhD is valuable
- Experience in ITS/HPV or infectious diseases is a must
- Minimum three years experience in either hospital (or healthcare facilities), IVD, laboratory or pharmacy
- Experience related with clinical microbiology laboratory
- Experience related with ER, ICU and primary care valuable
- Additional Skills/Knowledge
- Languages: Spanish Advanced, English Advanced, any other language is a plus (for instance, Portuguese)
- Knowledge in Business Intelligence is a plus
Skills & Capabilities
- Business acumen and results driven drive for Results
- Ability to work independently managing assigned projects
- Customer Focus
- Excellent oral and written communication skills, as well as presentation skills
- Organizational Agility
- Ability to build strong business relationships being an effective team-player
Travel requirements
- Travelling time up to 60% (Spain and Portugal)
- Other areas occasionally