Requirements: English
Company: TN Italy
Region: Metropolitan City of Naples , Campania
The Digital Analytics team serves as the gatekeeper of data-driven insights, fueling our revenue growth strategy and providing an omnichannel view of the digital customer journey and reporting leveraging advanced technologies. As a Digital Analytics Specialist, your primary responsibility encompasses the end-to-end digital data process, including defining KPIs, organizing digital data collection, visualizing, and analyzing digital and sales data. Additionally, you will create insightful reports, dashboards, and conduct complex analyses to drive informed decision-making.KEY ACCOUNTABILITIESData Analysis: Delve into the browsing behaviors of our website users to gain insights into the performance of our digital touchpoints. Conduct thorough analyses of overall market performance and sales trends.Insights and Reporting: Generate comprehensive reports and insights tailored for internal and external stakeholders. These reports should provide valuable information on digital performance, aiding strategic decision-making across the organization.Data Visualization and Communication: Develop visually compelling dashboards for enhanced digital and sales data visualization. Communicate complex quantitative analyses to diverse audiences, promoting a data-driven approach within the Digital department.AB Testing, Experimentation, and Personalization: Support the implementation of AB tests, create audiences for tailored user experiences, and analyze results independently to inform strategic decisions.Website Enhancements Tracking: Define KPIs and associated data layer events to assess the integration of new website features, ensuring thorough analysis of user interactions and functionality efficacy.Qualifications and Skills:Experience in an e-business/digital environment with digital data processes is preferred.Fluent in English (written and spoken).Proficiency in Advanced Excel and PowerPoint.Bachelor''s degree in Data Analytics, Digital, Business Administration, or Marketing.Strong skills in Google Analytics and Adobe Analytics.Experience in measurement of digital experimentation, particularly AB testing.Nice to have: knowledge of BI tools such as SAP BO, Zenz, Qliksense, Microsoft Power BI, and Adobe Target.Demonstrates intellectual curiosity, problem-solving skills, attention to detail, and teamwork.Ability to establish effective communication with stakeholders and deliver engaging oral presentations.#J-18808-Ljbffr