Paid Media Specialist (Agency Experience)
****Please attach your ENGLISH resume to be considered
*****Proficiency/Bilingual in English is a MUST
Bucksense seeks a highly passionate, curious, and driven team player ready to ignite ideas, push boundaries, and drive innovation! Our team and agency are growing, and we are looking for a Paid Media Specialist to join our team!
RESPONSIBILITIES
Own the digital marketing budget and use it to create, develop, and manage acquisition worldwide campaigns, achieving CPL, ROI, and lead volume goals
Be responsible for the supervision of the channel''s digital marketing budget, supervising, and tracking its performance (KPIs, ROI)
Define and develop a full-funnel demand generation and acquisition marketing strategy
When creating new campaigns: Identify market opportunities through data analysis, develop the creative process, carry out A/B tests, implement, track the performance, and iterate the process
Manage paid acquisition campaigns across multiple platforms including Facebook (at least 2 years), Twitter, Google Ads (at least 3 years), Instagram (at least 2 years), LinkedIn, Bing
Continually evaluate assumptions and data around critical metrics like cost-per-lead and conversion rate vs. performance and highlight any swings
QUALIFICATIONS
BS/MS degree in marketing, communications, or a related field
3-5 years of experience in a marketing role, working for a marketing agency will be a PLUS, with a focus on online advertising or lead generation and being responsible for the digital marketing budget
Deep knowledge of paid acquisition channels
Highly creative with experience in identifying target audiences
Proficiency in English is a MUST
Solid understanding of the majority of the following: Facebook Business Manager, Facebook Ads Manager, Google Analytics, Google ADS, Twitter Ads, YouTube, Instagram ads
Desired skills: Google Tag Manager, Data Studio, Zoho Analytics
MUST HAVE:
WHAT DO WE OFFER?
Remote working with the option of working from the office on the days you need
Indefinite contract
Work with international clients and colleagues
Career growth in a constant learning environment